A launch sponsor for News Corp’s The Daily iPad newspaper, Virgin Atlantic promoted their UpperClass to London in this iPad rich media campaign. Users tap hot spots to access image galleries and video that each provide an in-depth look at the experience of traveling to London on Virgin Atlantic, including its complimentary limo service and the Heathrow Clubhouse. An “Explore More” button enables users to learn more by visiting VirginAtlantic.com in an embedded browser, while a “Share” option connects users to a wide range of social media sites.