Medialets Shakes Up Mobile Advertising

Posted by | April 22, 2009 | Creative | No Comments

Early this year our partner, OMD’s Ignition Factory, approached us for help in crafting a groundbreaking mobile experience for their client Levi’s Dockers. We took them through the capabilities of our rich media mobile advertising platform, brainstormed through a number of concepts, and together with creative agency Razorfish launched Pants Dance, the world’s first Shakable Ad™.

This ad was built by the Medialets team and served via our ad server into several top iPhone apps including iBowl, i.TV, SGN Golf and iBasketball. It is currently running – as of the date of this post – as a full screen interstitial, and includes stop motion video (a very cool effect done by our Executive Creative Director, Theo Skye), sound, and the ability to shake the ad to move between dance sequences.

Forbes, Mobile Marketer, Silicon Alley Insider, Advertising Age and a host of others have given their praise for this campaign. Special thanks to John Haber and Jamie Wells at OMD for their creative vision and support.

If you would like Medialets to help you with rich media ads on iPhone, Android or BlackBerry, drop us an email at and we’ll create a plan to shake up the market together.

About Eric Litman

Eric Litman is Chairman and CEO of Medialets, the essential advertising platform for mobile, tablets and connected devices. He is a pioneer of the Internet’s commercialization, and as a co-founder of Proxicom, helped to build one of the first, largest, and most successful publicly traded interactive agencies. He was also instrumental in building digitalNATION, a world leading web hosting and services provider, from its launch through its $100m acquisition by Verio Internet/NTT (NYSE: NTT).