Medialets Selected by AlwaysOn as an OnMedia Top 100 Winner
by Matt Unhjem
02/07/2012
Recognized for creating new opportunities in marketing, branding, advertising, and publishing.
New York, NY (February 7, 2012) – Medialets, the most widely deployed rich media ad platform for mobile, today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Medialets was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
Medialets and the OnMedia Top 100 Companies will be honored at AlwaysOn’s OnMedia NYC event on February 22st, 2012, at the Time Warner Center.
This two-day executive event features CEO presentations and high-level debates on which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.
“The make-up of OnMedia 100 represents forward-thinking media companies in a year charged with disruptive change. The emergence of Web-fueled TV and the explosive growth of smartphones and tablets are challenging the media world to transform itself into a global, consumer-focused industry. Coupled with the socialization of everything, this year’s digital media and entertainment startups are boldly charging into future, ready to reinvent the establishment with new, invigorating products and services.” says Tony Perkins, founder and editor of AlwaysOn. “Web analytics are now embracing a social world, providing marketing and advertising companies with the targeted data that delivers on the promise of reaching consumers with meaningful, actionable messages.”
The OnMedia 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2012 list.
Medialets’ unique ad technology enables brands to create high-impact ads that employ all the features and hardware capabilities of mobile and tablet devices, while empowering publishers and ad networks to sell more ad inventory at higher CPMs. With the recent launch of its new Private Marketplace, Medialets is revolutionizing the planning and buying process for large-scale mobile and tablet campaigns.
A full list of all the OnMedia Top 100 winners can be found on the AlwaysOn website at: http://www.aonetwork.com/AOStory/Announcing-2012-OnMedia-100-Top-Private-Companies
“Medialets has worked closely with the world’s leading brands, agencies and publishers to set an exceptionally high bar for creative, high-value rich media advertising on smartphones and tablets. Along the way, we’ve gained a unique perspective into both the factors that make mobile the world’s most powerful advertising medium, as well as those operational details that challenge agencies to profitably build their mobile businesses at pace with client demand, ” said Eric Litman, CEO of Medialets.
About Medialets
In operation since 2008, Medialets has pioneered the creation, delivery and measurement of premium rich ads on mobile devices for top advertisers, agencies and more than 200 premium publishers, including AOL, BBC, CBS, CNN, The Daily, The New York Times, Thomson Reuters, The Wall Street Journal, The Weather Channel and Yahoo! Medialets runs Medialets Private Marketplace, a fully transparent buying platform that lets advertisers more easily and directly plan, buy, execute and measure brand advertising at scale on the mobile properties of the world’s top publishers.
About AlwaysOn
AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn’s preeminent executive event series includes the Silicon Valley Innovation Summit, OnMedia, OnHollywood, IMPACT Venture Summit Mid-Atlantic, Venture Summit East, OnDemand, Venture Summit Silicon Valley, OnMobile, and GoingGreen Silicon Valley. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand.
