Mobile Ad Serving & Targeting
Medialets was uniquely designed to address the opportunities and challenges of mobile advertising. By creating a platform that supports delivery and measurement of the industry’s most engaging creatives – even when a device is offline – we make it possible for brands and agencies to tap into the full impact of mobile advertising.
Mobile Ad Serving
Medialets is the only platform that can ensure seamless ad delivery regardless of the device’s connectivity. This is achieved through Medialets’ “On-Device Ad Server,” a one-of-a-kind technology that stores the creative in cache on the device prior to the ad call.
Medialets On-Device Ad Server enables:
- The Richest Creative: Because ad creative is stored locally on the device, larger file sizes (richer creative) can be delivered without compromising user experience.
- Online & Offline Delivery: Because ad creative is stored locally on the device, your campaign can be delivered successfully without relying on internet connectivity – no broken ad experiences!
Medialets On-Device Ad Server also ensures 100% accurate campaign analytics because data collection does not rely on an internet connection.
Medialets also enables delivery of exceptionally rich ads to mobile websites, real-time.
Precise Targeting
Medialets’ mobile rich media ads can be targeted by various criteria for optimal campaign performance. Capabilities may vary based on individual publishers.
Ad Targeting Capabilities
- Time of Day: Target ads to users based on their local time or daypart.
- Geo-Location (IP): Target ads based on the user’s location as defined by their device IP address.
- Geo-Location (Key-Value): Target ads based on the user’s location as defined by registration data passed from the app in the ad call.
- User-Registration Data: Target ads based on any data that is entered by the user and passed from the app in the ad call.
- App Content: Target ads based on app content.
- Device Type: Target ads based on the user’s device type.
- Connection Status & Type: Target ads based on the device’s connection type (offline/online) or connection speed.
Creative Targeting Capabilities
Medialets also enables targeting within the creative; that is, an ad unit can be designed to deliver different creative components based on user-entered data (such as a product search) or the content in the current app page.
Frequency Caps
Frequency capping is also available by campaign and by app run, lifetime, and timeframe.
3rd-Party Pixel Tracking
Medialets’ unique ad serving technology provides the industry’s most accurate campaign reporting. That said, we understand that 3rd-party ad verification through pixel tracking is an expectation for many campaigns and currently support pixel tracking for the following ad servers:
- DoubleClick: DFP, DFP Mobile, and DFA
- PointRoll
- 247 Real Media OAS
- Microsoft Atlas DMT
- Ringleader Digital
- Netgravity (DE)
To learn more about Medialets ad delivery and targeting for your mobile campaigns, contact us.
