Comments on: Announcing Analytics and Ads for Android Applications http://www.medialets.com/weve-launched-medialets-for-android/ Mobile Rich Media Advertising Thu, 23 Sep 2010 13:52:39 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Dan http://www.medialets.com/weve-launched-medialets-for-android/#comment-121 Dan Tue, 23 Sep 2008 19:26:18 +0000 http://www.medialets.com/blog/?p=49#comment-121 Your graph doesn't show that free is better, it just shows that there are more free apps available in the App Store than at any other single price point. It also shows that there are more apps available at $0.99 or $1.99 than are available for free. It says nothing about how consumers feel about that...history has shown that consumers usually feel that price is an indication of quality and value and would rather pay for something they need than receive something comparable for free. (Assuming they are in a financial position to do so.) As an app developer myself, I almost gave my first relatively simple (but well designed) app away but then decided to set the initial price point at $0.99 to see what happened. In the first week it sold 1,000 copies. It's still selling at an average of 50-60 copies a day, which nets me around $1,000 a month (assuming sales remain at that level, of course). So from my standpoint (and the standpoint of any developer who is in this for anything but an ego boost), free is far from better. Your graph doesn’t show that free is better, it just shows that there are more free apps available in the App Store than at any other single price point. It also shows that there are more apps available at $0.99 or $1.99 than are available for free. It says nothing about how consumers feel about that…history has shown that consumers usually feel that price is an indication of quality and value and would rather pay for something they need than receive something comparable for free. (Assuming they are in a financial position to do so.)

As an app developer myself, I almost gave my first relatively simple (but well designed) app away but then decided to set the initial price point at $0.99 to see what happened. In the first week it sold 1,000 copies. It’s still selling at an average of 50-60 copies a day, which nets me around $1,000 a month (assuming sales remain at that level, of course). So from my standpoint (and the standpoint of any developer who is in this for anything but an ego boost), free is far from better.

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