Medialets

Congratulations to Medialets partner News Corp on the successful launch of the highly anticipated iPad app, “The Daily.”

This innovative iPad-only publication reminds us of how far the tablet has come since its introduction last year. And, with an impressive roster of launch sponsors that include HBO, Land Rover, Macy’s, Paramount Pictures, Pepsi, Verizon and Virgin Atlantic, The Daily is a clear indicator that top brands are embracing the unique creative opportunity offered by tablets.

It’s an exciting launch for Medialets as well. In working with The Daily, we had the opportunity to support leading agencies like Chiat/Day LA and Moxie Media as they created their own, truly stunning ads for Medialets’ mobile rich media ad platform. Creative agencies have enormous flexibility and control in building for our platform, and gain even deeper access by joining and becoming certified as a Medialets Create™ partner.

Whether or not you’ve had the chance to check out The Daily app, you can explore the rich media creatives in Medialets Showcase:

• Pepsi Max (Chiat/Day LA)
• Virgin Atlantic (Y&R Media and OMD)
• Verizon (Moxie Media)
• Land Rover (Wunderman)
• HBO’s Big Love (PHD)
• Kinder Aggugini for Macy’s (MEC Media)
• Rango (Paramount Pictures)