Documentation

---

---

Frequently Asked Questions

What is Medialets?

Medialets builds, promotes and monetizes the world’s leading ad network and platform for engaging iPhone applications. We connect brands, developers and consumers to make impressions that last.

What do you do?

Medialets works with advertisers and developers to embed creative, rich media ads directly into native apps built specifically for the iPhone. Similar to traditional display advertising, Medialets delivers a rich media experience to consumers using CPM, CPC and CPA ad models. The only difference is that instead of running in Web browsers, these ads run directly on iPhone devices as part of the applications. Applications with embedded ads are distributed through the iTunes App Store built into the phone. A performance-based revenue share is then paid to the app developer or owner.

How does it work?

Our model is simple. Developers write cool software, add the Medialets ad code to their app, add their app to the iTunes store, setting the price to zero. Apple distributes the app, consumers download it and tell their friends to do the same. Advertisers reach (lots of) consumers -- and developers get paid a handsome share of the ad revenue. It’s a beautiful thing.

Who is behind Medialets?

We are a devoted team of developers that have been hacking the tech behind the iPhone platform since Steve Jobs called it NeXTSTEP in 1988. We have a deep history in the advertising agency world and are passionate about seeing mobile software revolutionize the ways people live, work and play.

When did Medialets launch?

Medialets was launched officially on July 11, 2008, simultaneous with the much-anticipated unveiling of the 3G iPhone and the historic launch of Apple’s App Store.

Why should I use Medialets?

With Medialets, advertisers and developers will have access to the most innovative ad formats the market has ever seen. Our ads will have all the functionality of the iPhone because they are integrated directly into the applications that host them. This gives developers new opportunities to use rich media ads to enhance their programs, and lets advertisers be more creative with their marketing campaigns.

At Medialets, our philosophy is that "Free is Better." History has proven that free applications will be more widely distributed than paid apps, and wider distribution means broader reach potential for advertisers and more revenue for developers.

What tools are available to developers?

Medialets will be offering developers a free analytics tool, called Medialytics, that will provide deep insight into how consumers use and interact with their iPhone apps. By tracking what’s working and what’s not, developers can continually make measurable improvements with every new release.

How do I install your code?

Installing our code is quick and simple. You can find all the documentation and guidance you’ll need at http://developer.medialets.com/docs/. If you still have questions, please email us at connect@medialets.com.

How can I learn more?

We’re always available to answer your questions, share our experience and strategize with you about your apps and campaigns. Please reach out to us anytime at connect@medialets.com. We’d love to hear from you!