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Frequently Asked Questions
What is Medialets?
Medialets is a rich media advertising and analytics platform that enables publishers, developers and advertisers to deliver high-engagement, exceptionally measurable ads into mobile applications. We are not an ad network; we provide the technology, tools and services that enable publishers, developers, advertisers and even ad networks and ad mediators, to deliver high-value rich media into iPhone, iPad and Android apps.
How does Medialets differ from other rich media providers?
Medialets is the only cross-platform, cross ad network rich media platform built explicitly for smartphone apps. We provide a platform for brands and agencies to create ads that take advantage of all of the features and hardware capabilities that characterize the new generation of smartphones, and in the process empower our publisher and ad network partners to sell more ad inventory at higher CPMs.
Our ad server delivers ads to apps in advance of a campaign so that when it's time to display an ad it is already on device and users are not left waiting for rich ads to appear. This is called 'asynchronous delivery' and, unique to Medialets, this is a very significant advantage among rich media ad platforms in mobile and on the web. This style of serving allows us to display and measure an ad even when the device is not connected to the network, and allows for larger files and better, more engaging ad units.
Moreover, no other provider can offer the combined pre-click, engagement, and post-click reporting that we do. We can report to both publishers and advertisers what content influences engagement with ads, details about the ads and how users interact with them, and how far down the marketing or purchasing path consumers ultimately go beyond the ad itself. All of this data helps publishers better service their advertisers and helps advertisers make better ads and placement decisions.
What mobile device platforms does Medialets support?
Medialets rich media ad platform supports iPhone, iPad and Android, with more to come. Medialets analytics supports each of those as well as Blackberry/RIM.
What ad formats does Medialets support?
Medialets' unique platform enables industry's most compelling rich media creative for mobile apps, including full or partial screen interstitials, expandable banners and display banners. Medialets rich ad formats tap into the full native capabilities of mobile devices, integrating unique features such as the ability to tap, tilt, shake and vibrate, resulting in hyper-engaging experiences for consumers.
Medialets ad formats and capabilities together enable advertisers to deliver the creative that best supports their campaign goals, whether its awareness, lead generation or transactional. Creative can click-through to a browser window/ landing page; this landing page is delivered within the app so the user can further engage with the brand without closing their app. It's also possible to click-through to iTunes or any app store.
What analytics does Medialets provide?
Medialets provides the industry's deepest analytics for:
o Apps: Publishers and developers can view comprehensive data on their iPhone, iPad or Android apps, including downloads, sessions, session length, average sessions and custom events.
o Ad Delivery & Engagement: Medialets provides advertisers and publishers with industry-standard delivery and engagement metrics. Medialets ad technology, however, uniquely ensures that tracking is 100% accurate because all actions and impressions are recorded on-device.
o Post-Click Activity: Medialets also tracks post-click activity on the in-app browser/landing page. This gives advertisers and publishers deeper insight into the performance of an ad, and is particularly useful for lead generation and transactional creative campaigns.
How can I learn more about your rich media platform?
We’re always available to answer your questions, share our experience and strategize with you about your apps and campaigns. Please reach out to us anytime at connect@medialets.com. We’d love to hear from you!
How do I install your analytics code?
Installing our code is quick and simple. You can find all the documentation and guidance you’ll need at http://support.medialets.com/. If you still have questions, please email us at connect@medialets.com.