Medialets

Automotive and Entertainment may lead the way in frequency of mobile rich media campaigns, but increasingly more advertising categories are embracing mobile’s exceptionally rich environment. Among recent mobile success stories is Sotheby’s International Realty, who announced last week that their Medialets-enabled rich media creative generated strong results, driving leads to its network of affiliates with an impressive 2.6% Click-through Rate.

The Sotheby’s International Realty® campaign ran on The New York Times iPad App from February through May, generating nearly 24 million impressions and featuring a custom-built interactive experience. The brand was the only real estate advertiser on The Times’ iPad application during this time. When the reader clicked on any of the six featured properties, the app directed them to a landing page with a description of the home, an interactive tour, high-quality images and key property information.

Said Wendy Puvey, chief marketing officer, Sotheby’s International Realty Affiliates LLC, “Each of the properties we featured were characteristic of the extraordinary quality theSotheby’s International Realty brand is known for, and through the interactive, unique experience an iPad offers, we were able to welcome consumers inside these fine properties. Our goal was to capitalize on this cutting-edge technology by reaching consumers in a targeted and exclusive new way. The success of our campaign centered on the way consumers engaged with our ad, helping us drive leads to our network of firms.”

To experience Sotheby’s International Realty’s high impact mobile rich media creative visit Medialets’ online Showcase.

To view the press release, click here.