Mark Walsh originally wrote this piece for MediaPost. This article covers some of the data released in our Benchmarks Infographic. Recent research from mobile ad network Millennial Media showed that ad impressions from tablets and other connected devices increased …
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06/04/2012
ClickZ: Study: Video Boosts Mobile Ad Engagement Rates
This post, originally written by Daniel Mickens for ClickZ, emphasizes our findings about video found in our recent Benchmarks Infographic. According to Medialets, mobile ad engagement rates can be improved by 35 percent with the addition of video. A …
02/28/2012
Mobile Marketer: SEGA taps mobile advertising for video game launch
This article, originally written by Lauren Johnson for Mobile Marketer, highlights Medialets’ work with SEGA on their mobile ad campaign for the game Binary Domain. Sega is running a targeted mobile advertising campaign to educate consumers about its upcoming …