Medialets Extends Mobile Rich Media Ad Platform to Mobile Web
by Elena Perez
Since Medialets’ launch back in 2008, we’ve been pushing creative and technological boundaries to develop the kind of ads that consumers engage with and remember. These high impact creatives – and the one-of-a-kind infrastructure that supports their delivery and measurement regardless of a users’ connectivity – now attract dollars from the world’s biggest brands.
Today we’re excited to announce we are extending our 3+ years of best practices in advertising to the mobile web on smartphones and tablets.
This move importantly addresses one of the most fundamental challenges of the market – scale. By bringing the same exceptionally rich media capabilities, unparalleled technology and comprehensive measurement to mobile websites, Medialets extends the reach of premium mobile campaigns without adding complexity.
For advertisers and agencies, Medialets’ best of breed mobile rich media advertising capabilities across smartphones and tablets, operating systems, apps and now mobile web means easier and most cost-effective mobile advertising. A Medialets creative can now be built for multiple platforms, both in-app and mobile web, with access to consistent reporting across those platforms.
“Mobile provides new and meaningful ways for brands to connect with consumers and Medialets has lead the way in enabling those connections with its in-app rich media platform,” said Seth Hart, Global Associate Strategy Director of Starcom Worldwide. “The fact that we can now run Medialets ads on mobile web in addition to mobile apps gives us greater reach across premium mobile properties and, importantly, makes executing and measuring those campaigns much easier because we’re working with a single, proven platform.”
Sal Candela, Mobile Director of PHD, also weighed in: “As users are spending more and more time browsing the mobile web, marketers need to be able to expand their mobile campaigns beyond the app to reach the broader audience. By supporting mobile web in addition to mobile apps, Medialets can enable us to deliver an identical brand experience across all mobile environments, and support ambitious mobile executions, which will be critical to marketers ability to best leverage the mobile environment to engage with consumers.”
For publishers, the same efficiency translates to a streamlined mobile operation, a more direct path to scale and increased revenue across mobile properties.
Like all Medialets-enabled campaigns, Medialets’ mobile web campaigns’ benefit from best practices gained from Medialets’ 3+ years of leadership in mobile rich media and Medialets Muse™, our unique set of products that simplify the process of mobile rich media advertising.
To learn more, contact us.