Medialets to bring interactivity to Wizzard Media’s podcast advertising
by David Barkoe
02/03/2010
More exciting news today…. Wizzard Media, the world’s largest podcasting network, has integrated our advertising and medialytics platform into their iPhone App framework through which they will be posting podcast related apps.
As Wizzard CEO Chris Spencer talks about in the release, Medialets is helping Wizzard overcome the biggest obstacle for podcast advertising which is “the lack of interactivity (the ability to click on an ad and be taken to an advertiser’s web site) and the accurate measurement of the delivered advertisement…”
More big news from Medialets in the coming days….stay tuned.