Medialets Selected As Winner of IAB’s Mobile Rising Stars Competition
by Elena Perez
We are excited to share that Medialets has been selected as a winner of the IAB’s Mobile Rising Stars competition.
More than sixty entries were submitted to the IAB’s Mobile Rising Stars. Winners were selected based on their potential to propel brand creativity on mobile devices at scale. The announcement was made earlier today at the IAB Annual Leadership Meeting.
The IAB committee selected Medialets Extender, a full-page mobile ad unit that streamlines cross-platform campaign execution by rendering for different device sizes without compromise, to be incorporated into the IAB Mobile Rising Stars.
Additionally, Medialets has been chosen to participate in the IAB Mobile Rising Stars Working Group with fellow mobile innovators to define, build, and implement the IAB Mobile Rising Stars.
Said Eric Litman, CEO and founder of Medialets, “The IAB’s initiative to endorse mobile ad units is yet another indicator of handset and tablet advertising’s tremendous rise. As a company committed to making mobile advertising easier at scale, Medialets is honored to be selected as a winner in the IAB Mobile Rising Stars competition. We look forward to continuing to contribute insights and best practices to the IAB and the industry at large from the thousands of high impact rich media campaigns we’ve run in mobile.”