Medialets

Mobile users expect richer experiences, so it only makes sense to offer something they can really sink their teeth into. Fortunately, creating a rich ad from static creative assets has never been easier. Even the modest addition of an expand to a previously static banner can provide a deeper, more engaging experience. The incremental real estate – particularly on small smartphone screens – enables rich features like image galleries or video to deepen brand engagement.

Turning existing creative assets into a strong, rich mobile ad doesn’t require a team of engineers and designers, either. Medialets Creative Builder is a tool to ease and speed the building of engaging, track-able rich media ad creative without requiring knowledge of HTML5. A component of Medialets Muse™, Creative Builder offers a wide range of Blueprints™, each including a design guide and Photoshop template. Once logged in to Medialets Muse, you can quickly upload image files to the sharable asset drawer. Image and video files are then simply dragged and dropped from the asset drawer to the placeholders in the Blueprint.

Following a few best practices, Medialets Creative Builder offers clean, engaging Blueprints make the transition from static to rich a snap. Here’s how:

1. Consider the features and content you already have. Brand graphics, videos, and copy are all ingredients that most advertisers already have in their arsenal.

2. Use the Blueprint browser to search for the right fit. You can browse your options for re-purposing existing assets by format/size or device platform or feature. Blueprints are also viewable by campaign goal or vertical.

3. Review the size specifications in your Blueprints documentation and make any adjustments. Medialets employs the use of industry standard sizes for the banners and full-screen backgrounds in our Blueprints. Each Blueprint offers a Photoshop template to use as a guide should elements with in the ad require re-sizing.

4. Make it just a little richer by exploring your options. Many placeholders in the Blueprints also have “more options” links to enable animation, positioning, and features likes social sharing and video click through actions.

5. Review creative in progress. Once you’re clicked the “Save and Close” button, you can flight the creative to your device and view via Medialets Showcase App.

With minimal effort and as little as an hour, static ads are made richer, more engaging, and more valuable to the user and the brand. For more examples of rich ads made from Blueprints, see the Medialets Showcase.  Have a static ad you’d like to make rich? Speak with your account representative or contact us.