Once Again, Polo Ralph Lauren Takes Over The New York Times iPad App with a Medialets-Enabled Rich Campaign
by Elena Perez
Polo Ralph Lauren is once again sponsoring The New York Times iPad App with a groundbreaking Medialets-enabled rich media takeover. The retailer’s first takeover sponsorship of The New York Times iPad App launched in September 2011 and with it came a number of mobile advertising firsts. The Medialets-enabled rich media campaign provided an immersive magazine-like experience with powerful images, in-depth video content and product details. It also boasted the first shopping cart directly in the mobile ad unit, hosted a live video stream of Polo Ralph Lauren’s 2012 Spring line and unlocked the paywall, giving non-subscribers access to select sections of The New York Times.
The latest Polo Ralph Lauren tablet campaign, exploring “The Sports of Summer,” is equally compelling:
- The sponsorship unlocks six sections of The New York Times subscriber content, including Sports, Fashion, Home & Garden, Travel, T Magazine and Olympics.
- Several different banners connect users to another immersive magazine-like experience, this time showcasing “the Sports of Summer” content – the Olympics and other sports like U.S. Open Golf, Wimbledon, The Open Championship, Black Watch Polo and U.S. Open Tennis.
- The campaign invites consumers to browse a range of sports apparel and, like the previous Polo Ralph Lauren takeover of The New York Times, users can shop directly in the ad unit.
Medialets is thrilled to have partnered with Polo Ralph Lauren and The New York Times on another extraordinary tablet campaign.
To learn more about Medialets for your next mobile or tablet rich media ad campaign, contact us.