Medialets

Milestone indicates maturation of market and mass uptake of publisher tools and reporting by iPhone developers

NEW YORK, New York. – April 15th, 2009 – Medialets, the leading analytics and ad technology platform for next-generation mobile applications, has today announced reaching the milestone of processing one billion events through the company’s free analytics product, Medialytics.

Medialytics, launched on July 11th, 2008 – the same day as Apple’s App Store – has been installed over 60 million times across more than 13 million unique devices to date. Medialytics measures behaviors in many of the top 20 highest downloaded applications on the iPhone platform based upon data released by Apple last week. Medialets works with developers and media publishers who look to Medialytics as a business intelligence tool to help them make informed decisions around improving app strategy and performance.

“Knowing and tracking key metrics are an important part of any successful business’ operations. With Apple nearing a billion downloads, there’s now meaningful scale from which every developer on the platform can draw insights to drive their product and marketing decisions,” says Eric Litman, CEO of Medialets. “We give our customers the tools they need to collect the data and metrics that are important to advancing their business.”

The most powerful insights to come from 10 months of data relate to engagement time with content and functionality-rich applications.  Engagement time across all Medialets applications falls between 3.5 minutes and 7 minutes on average per session.  The company sees ad click-through rates range from 1% on the low end to 8% on the high end for both advertiser content as well as cross-application promotion.

“It is still a young market, but developers and publishers alike on the platform are quickly learning what to track and how to adapt to the data they see.” remarks Litman. “Analytics are a competitive tool. Knowing more about your audience than your competitors do in this exceptionally competitive space is an important part of staying ahead.”

About Medialets

Medialets is a New York City-based rich media advertising and analytics platform for native applications on devices such as iPhone and Android.  Medialets works with agencies and brands to define and deploy innovative ad campaigns that tap into all of the capabilities of the iPhone. Medialytics, Medialets’ free analytics and reporting solution, is the leading analytics and advertising solution for the world’s most downloaded iPhone applications. Medialets is a privately-held company with offices in New York, NY and San Francisco, CA. Email us at connect@medialets.com, visit us on the Web at www.medialets.com and follow us on Twitter www.twitter.com/medialets.

Press Contact:
Rana Sobhany
VP Marketing, Medialets
rana.sobhany@medialets.com
Phone: 703.203.2508