Medialets Announces Support for Third-Party Rich Media Vendors
by Elena Perez
Scale. It’s a theme here at Medialets and throughout the industry as mobile advertising’s momentum accelerates. With the high impact of mobile ads established, advertisers and agencies want the ability to deliver more rich media across more devices and apps – and without friction.
That’s why we developed a platform that delivers and measures the smartest rich media across tablets and smartphones, on different platforms, and takes into consideration the unique challenges and opportunities of mobile devices.
It’s scale-without-friction that inspired Medialets Muse™, the first creative dashboard for mobile rich media ads with its code-free Creative Builder for HTML5 ads, and it’s the motivation for our Create™ program that arms developers at Creative Agencies with tools and training necessary to build HTML5 ads.
And, as we push the boundaries of advertising’s creative possibilities, we’re also working closely with the IAB on the definition of MRAID, the standard creative API for mobile, to ensure that you benefit from the broadest compatibility as well as meaningful innovation.
But there’s more to be done to give advertisers the reach they want, enable the most revenue opportunities for publishers and fuel the continued growth of mobile advertising industry. That’s why we’re excited to share our latest achievement towards scale-without-friction: support for third-party rich media vendors in Medialets Universal SDK.
By enabling the more than 200+ premium apps that have integrated Medialets Universal SDK with increased flexibility in what ads they can run, we’re expanding the mobile opportunity for advertisers and agencies. For publishers, support for third-party rich media vendors unlocks additional revenue without the hassle of managing multiple SDKs.
Third-party rich media support is available today. In fact, we’re already working with a great roster of vendors – with more to come!
To learn more about Medialets’ third-party rich media support for your campaigns or apps, contact us.
Third-party rich media support is part of our latest release, Medialets Universal SDK for iOS 2.5 which also introduces a host of exciting new creative capabilities, new ad formats and performance enhancements. To learn more about Medialets Universal SDK for iOS 2.5, visit here or contact us.