Introducing Medialets Private Marketplace: Planning, Buying and Selling Premium Mobile Advertising at Scale
by Eric Litman
Over the past few years, we’ve had the opportunity to work closely with the world’s leading brands, agencies and publishers to set an exceptionally high bar for creative, high-value rich media advertising on smartphones and tablets. Along the way, we’ve gained a unique perspective into both the factors that make mobile the world’s most powerful advertising medium, as well as those operational details that challenge agencies to profitably build their mobile businesses at pace with client demand.
That insight has informed a range of Medialets products and capabilities that eliminate the obstacles that get in the way of large-scale rich media campaigns. Medialets’ innovations, from cross-platform in-app advertising, Medialets Muse™ and Medialets Creative Builder, to third-party rich media vendor support and real-time ad serving for mobile web inventory, together with best practices gained from unmatched experience in mobile rich media, have made it possible for us to enable the creation, delivery and measurement of thousands of mobile campaigns to more than 200 million unique devices.
It is our commitment to realizing the full value of mobile advertising for our customers that inspired us to address this next critical frontier of mobile advertising: buying and planning. To that end, following months of strategy and planning, we’re thrilled to share that today we have officially launched Medialets Private Marketplace. Medialets Private Marketplace is a fully transparent buying platform that lets advertisers directly plan, buy, execute and measure brand advertising on the world’s top mobile properties. The new platform combines our unmatched experience enabling mobile advertising with the unique insight we’ve gained into premium mobile inventory and the process by which its bought and sold.
In an industry rife with solutions targeted toward long tail and remnant media, Medialets Private Marketplace takes an entirely different approach and is uniquely and exclusively designed for premium advertising. Brands and agencies that leverage Medialets Private Marketplace find the same transparency, quality and control they expect from direct, premium media buys, while publishers benefit from the ability to precisely control what inventory is offered and sold, to whom, and at a price of their choosing. We’ve worked hard to build a model that supports and grows the important relationships between publishers and advertisers while making it meaningfully easier to execute more frequent and larger mobile and tablet campaigns.
2012 promises to be the best year yet for mobile advertising, and we’re thrilled to kick it off with the launch of this important new offering. We look forward to demonstrating how Medialets Private Marketplace can better position you to take advantage of the most valuable brand advertising medium available today.
To learn more about Medialets and Medialets Private Marketplace, contact us today.