The complete H1-2014 Medialets Mobile & Tablet Advertising Benchmarks report includes analytics derived from more than 300 billion data points occurring between January 1st & June 30th, 2014 on Medialets’ mobile and tablet ad serving platform.
Medialets is the creator of Servo™, the only technology that helps marketers manage and measure the complete ROI of mobile ad campaigns. Servo is also the only buy-side mobile ad server to receive Media Rating Council (MRC) accreditation for display impressions and clicks.
Partnered with all five of the top five agency holding groups including Publicis, Omnicom, and Interpublic, Medialets’ Servo supports clients like P&G, American Express, Toyota, HBO, and many other global brands.
Founded in 2008 and venture-backed by Foundry Group, DFJ Gotham Ventures, and Greenspring Associates among others, Medialets is headquartered in New York City with offices in London, Chicago, and Los Angeles.