The complete H1-2014 Medialets Mobile & Tablet Advertising Benchmarks report includes analytics derived from more than 300 billion data points occurring between January 1st & June 30th, 2014 on Medialets’ mobile and tablet ad serving platform.
Medialets is the most advanced media measurement company in mobile advertising. Servo™, Medialets’ core product, is an ad server developed from the ground up for device-based campaigns, so the world’s top marketers can measure complete mobile ROI, tracking all conversions across all user sessions. The only buy-side mobile ad server to receive Media Rating Council (MRC) accreditation for display impressions and clicks, Servo independently attributes campaign engagements across every mobile app and website no matter how complex, and is designed to grow as the mobile landscape continues to evolve.
Global agencies like Publicis Groupe, Omnicom Media Group, Interpublic Group, Horizon Media, and more use Medialets and Servo to support clients like P&G, Verizon, Mondelez, American Express, Kraft, Chase, Capital One, Toyota and other global brands.
In operation since 2008, Medialets is headquartered in New York City with offices in London, Chicago and Los Angeles.