As part of this launch, we welcome James O’Connor at Medialets as Commercial Director of EMEA. James, with his deep understanding of the mobile opportunity for brand advertisers, will lead our efforts in these markets and help us better serve and grow our international client base.

Mobile is clearly a global opportunity and, as such, the technology that supports its dynamic growth must be designed to address the needs of a global ecosystem. In fact, it wasn’t long after our 2008 launch that we were enabling mobile rich media campaigns for brands and publishers in Asia, Europe and beyond.

Today we continue to address the worldwide demand for high-impact rich media advertising, working closely with an exciting roster of international brands, agencies and publishers – like BBC, BSkyB, The Financial Times, Thomson Reuters and Yahoo!– from our offices in London, New York, Chicago and Los Angeles.

We look forward to sharing more news of our global expansion soon.

In the meanwhile, if you’d like to learn more about our mobile rich media advertising, Medialets Private Marketplace, or any aspect of Medialets’ products and services, feel free to contact us.

All other products and services, including ad serving, will continue without interruption.

This maintenance window is scheduled for Thursday, April 26, 2012 at 11 p.m. EST and is expected to last up to 6 hours. However, you should expect reporting variances as Muse’s reporting capabilities are brought back online.

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Our Newest Medialets Universal SDK for iOS has been released today.

Our latest iOS release removes all references to UDID in the SDK. We have recently received information that Apple may now be rejecting submissions to the App Store containing any code that references the UDID property on device. While Medialets does not store or send UDID, previously, we did reference it in an algorithm which generated our own unique identifiers. (Note: these unique identifiers cannot be reversed to identify the UDID.)

In addition, our latest iOS release offers the following resolutions:

• Resolved an issue where third party web views were unable to load Medialets’ MRAID implementation via loadHTMLString:baseURL: when baseURL was nil.
• Resolved an issue where legacy video API failed to play videos from relative URLs.
• Removed legacy code playMovie in order to remove a potential conflict with Apple’s private API.
• Is compiled against iOS 5.1 SDK.

Responding to Apple’s App Store rejections of apps which used iAds and Medialets’ dismissAd method, we recommend that calls to dismissAd be replaced to call dismissAdAnimated: regardless of which version of our SDK you are implementing. For an example, see: Why Apps with iAds which Use dismissAds are Rejected

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A key focus will be bringing scale to our recently launched Medialets Private Marketplace, a fully transparent buying platform that lets advertisers directly plan, buy, execute and measure brand advertising on the mobile properties of the world’s top publishers.

Mirmelstein is a seasoned advertising and marketing executive with 13 years of digital experience in notable companies such as Sony Music and Microsoft and, most recently, the multi-screen advertising group at AT&T AdWorks. Earlier in his career he helped launch DRIVEPM, an operating business unit of aQuantive and the first “premium inventory” ad network, sold to Microsoft in 2007.

“Mobile is a powerful and dynamic medium and no company is better positioned to provide brands and agencies with the greatest opportunity for success than Medialets,” said Mirmelstein. “I am excited to align my deep experience in premium advertising with the industry’s leading mobile advertising platform and its greatest innovators.”

His expertise encompasses interactive marketing & advertising, and RTB planning and buying, among other areas. He will be based in Medialets’ New York headquarters.

Welcome, Ian!

This maintenance window is scheduled for Thursday, March 1, 2012 between 11:00 – 11:30 p.m. EST.

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Debug Medialets Ad Creative Using Showcase App and Remote Safari Debugger

Creative developers who have ever wrestled with an ad that is just not behaving as it should will appreciate the new feature of the Medialets Showcase App which allows them to access the ad code running on device in Showcase for fast debugging.

If you are familiar with the Web Inspector interface to debug web pages, you will be able to quickly use the Remote Safari Debugger to attach to your device and debug your ads.

Simply access your ad on a Safari browser, select and change any attribute of your ad – HTML, CSS, Javascript, or image definitions – and see how those changes affect your ad on the device. You will literally see how your ad changes as you are typing in a new attribute.

For full instructions on how to Debug Ad Creative Using Showcase App and Remote Safari Debugger, log into our Medialets Support Center. If you need login credentials, please contact your Medialets representative.

Edit Medialets Ad Creative Using Showcase App and iTunes File Share

While the process of uploading new versions of an ad bundle to Medialets Muse™ is very simple, sometimes creative developers want an even quicker way to view their updates prior to committing them to Medialets Muse™. The latest version of the Medialets Showcase App supports this need by facilitating file sharing through iTunes.

If you want to make revisions to ads appearing on your Medialets Showcase App, simply use iTunes File Share to access the ad bundle, make any edits you need, and quickly upload the edited bundle back through iTunes to view it on the Medialets Showcase App.

For full instructions on how to Edit Ad Creative Using Showcase App and iTunes File Share, log into our Medialets Support Center. If you need login credentials, please contact your Medialets representative.

More than sixty entries were submitted to the IAB’s Mobile Rising Stars. Winners were selected based on their potential to propel brand creativity on mobile devices at scale. The announcement was made earlier today at the IAB Annual Leadership Meeting.

The IAB committee selected Medialets Extender, a full-page mobile ad unit that streamlines cross-platform campaign execution by rendering for different device sizes without compromise, to be incorporated into the IAB Mobile Rising Stars.

Additionally, Medialets has been chosen to participate in the IAB Mobile Rising Stars Working Group with fellow mobile innovators to define, build, and implement the IAB Mobile Rising Stars.

Said Eric Litman, CEO and founder of Medialets, “The IAB’s initiative to endorse mobile ad units is yet another indicator of handset and tablet advertising’s tremendous rise. As a company committed to making mobile advertising easier at scale, Medialets is honored to be selected as a winner in the IAB Mobile Rising Stars competition. We look forward to continuing to contribute insights and best practices to the IAB and the industry at large from the thousands of high impact rich media campaigns we’ve run in mobile.”

To learn more about Medialets ad formats and technology, contact us. To learn more about the IAB Rising Stars, view the announcement.

Our Newest Medialets Universal SDK for iOS has been released today.

Our latest iOS release offers the following resolutions:

• Resolved issue where ad server connection may have be aborted on proxies that limit GET request length.
• Resolved issue where MRAID close button did not always remain positioned on-screen.
• Resolved issue where larger-than-screen MRAID expansions were not centered.
• Resolved issue where MRAID event listeners were not being dispatched.
• Resolved issue where mraid.js interception was not limited to only web views that the Medialets Universal SDK oversaw.

Responding to Apple’s App Store rejections of apps which used iAds and Medialets’ dismissAd method, we recommend that calls to dismissAd be replaced to call dismissAdAnimated: regardless of which version of our SDK you are implementing. For an example, see: Why Apps with iAds which Use dismissAds are Rejected

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Said Anna Bager, VP and General Manager, IAB: “MRAID was a key project for the IAB’s Mobile Marketing Center of Excellence in 2011 and Andrew Breen played a critical role on the working group that developed the MRAID specification. With his deep understanding of mobile advertising and unfaltering commitment to developing a common approach to ad creative, Medialets’ Andrew Breen was invaluable to shaping the MRAID specification.”

The announcement was made at the IAB Annual Leadership Meeting in Miami Beach, Fl. Medialets announced support for MRAID upon it’s official release in October 2011.

This maintenance window is scheduled for Wednesday, February 15, 2012 between 12 – 3 a.m. EST.

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