Frequently Asked Questions

What is Medialets?
Medialets is the essential technology and creative advertising platform for mobile, tablets and connected devices, enabling high value display advertising for the world’s leading brands, agencies and publishers. With unmatched mobile advertising experience, proven technology and the industry’s most flexible creative platform, Medialets reduces the complexity of every phase of a mobile campaign—planning and buying, ad creation, ad serving and measurement. Every major agency holding group and more than 300 of the world’s biggest publishers, including BBC, BSkyB, CNN, ESPN, The New York Times, The Wall Street Journal, The Weather Channel and Yahoo!, use Medialets to power their mobile and tablet campaigns. In operation since 2008, the company is based in New York City with offices in London, Chicago and Los Angeles.

Who uses Medialets?
Medialets works with the full advertising ecosystem:

  • Brands work with Medialets to build deep connections with premium mobile and tablet audiences through high-impact rich media ads.
  • Media Agencies choose Medialets because we make it easier to plan, buy and execute premium mobile and tablet campaigns at scale. We offer creative solution for every time and budget and provide comprehensive reports so you can tell the full story of your campaign’s success.
  • Creative Agencies seek out Medialets for our ability to enable cutting-edge, award-winning creative ad units for handsets and tablets. Plus, the Medialets Create™ Program helps creative agencies come up to speed on building HTML5 ads for Medialets’ platform.
  • Publishers that use Medialets attract higher CPMs and better sell-through. Additionally, they benefit from the additional revenue stream created by demand in Medialets Private Marketplace.
  • Ad Networks, Ad Mediators & Ad Servers work with Medialets to enabled rich media advertising across their properties.

How widely deployed is Medialets?
Medialets is currently deployed in the mobile apps and websites of more than 300 premium publishers.

What kind of ads does Medialets support?
Medialets supports the full spectrum of display ads, from simple banners to video and rich media ads, to exceptionally customized ad units. To browse examples of Medialets executions, visit our online showcase.

What kind of media buys does Medialets support?
Medialets supports CPM buys on premium publishers.

What kind of inventory is available through Medialets?
Medialets is designed to enable campaigns on premium inventory. Our platform supports mobile apps and websites on handsets and tablets, across different operating systems (iOS, Android and beyond).

Is Medialets MRAID Compliant?
Yes, in fact Medialets worked closely with the IAB to define the MRAID standard.

I am an advertiser/agency and I would like to run campaign on Medialets-enabled apps or websites, what should I do?
We’re happy to help, just contact us.

I am a publisher and I would like to sell Medialets-enabled ads on my mobile apps and/or websites, what should I do?
We’re happy to help, just contact us.

How can I learn more about Medialets?
Visit our contact page to find out the best place to submit your questions.



 

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