The App Store Changed Everything

There is no doubt that the iPhone is the best mobile device created to date. But there is a clear distinction between the launch of the first generation iPhone and that of the iPhone 3G.

It took 74 days to sell the first million iPhones in 2007.

Then, on July 11, 2008, Apple launched the App Store, and everything changed.

• Three days to sell 1 million iPhones.
• Three days to download 10 million applications.
• Eleven days to download 25 million apps.
• 60 million applications downloaded in the first month.
• $360 million in applications sold to date, even though the majority of downloads come from free apps.
• Potentially a $1 billion marketplace in the next 24 months.

The centralized distribution point for application discovery and download provided by the App Store has changed the way we think of mobile forever.

Medialets’ Role

We can help guide you through this new ecosystem. We are industry veterans who know this platform better than anyone else in the space. We believe that developers have the ability to drive innovation and enable us to finally achieve what has been the promise of mobile for 10 years. We understand the importance of maintaining a consistent and elegant user experience when incorporating ads into native apps, and we’re working with world-class advertisers who are excited in experimenting with the traditional model of mobile advertising.

Medialets is unique because we enable you to customize interaction with your audience so you can make a great impact and we work very closely with application developers to ensure that ads will fit beautifully into the user experience of their application. We can configure creative placement and formats to use and will help you to determine what consumers see when using an application off-line.