Medialets

Given all the compelling interactive capabilities of mobile devices, some might assume that the process of creating a rich advertisement for smartphones and tablets might require several weeks lead time, a bigger budget and an HTML5 expert or two. But there are, in fact, ways of turning creative around in just a day or two using the assets you already have and Medialets Creative Builder, Medialets’ self-service, no-coding-required mobile rich media ad builder.

We recently chatted with Team One Producer Brooke Bauer about her first experience with Medialets Creative Builder. Working with her client Ritz Carlton, Brooke helped turn pre-existing assets into an elegant, engaging rich media creative for the NPR iPhone app.

Tell us a little bit about your role on your team?
Typically, I’m a producer so I would generally make sure that the creative intent was carried out through out the design of a campaign. I work with our in-house designers creating assets and passing it off to the correct vendors and sites.

How did you come to the decision to run rich media creative vs static for this campaign?
I know we get good results for rich media. It’s just usually a matter of how much of a budget we have for it. Rich elements are definitely more interactive and lend more excitement to creative. It catches people’s attention more than just a static image. And mobile definitely lends itself to rich media.

Medialets offers a range of different Blueprints™ to choose from. How did you help your client choose which Medialets Creative Builder Blueprint™ would work best for their campaign?
We looked at some of the samples and found one that seemed like it would go best with what we were envisioned. We had already created videos for the larger campaign, so having a place another place where we could use them and show them off was beneficial for us.

I understand this was your first time personally building rich media creative. Can you tell us about how getting started with Medialets Creative Builder?
First, there was the PDF guide for the Blueprint. I went in between that and what was in Medialets Creative Builder’s UI guide. I just identified what I needed and played around with adding images, seeing what worked, and what I could adjust. And I was able to just try different font sizes to figure out what my different options were.

Did Medialets Creative Builder help speed the time it took to get the creative running?
Yes, definitely. Medialets Creative Builder was definitely user-friendly, especially for me not having any experience before this campaign. It was all laid out there, including options that I may not have thought of if they weren’t in the tool.

Were there other factors, besides having so many great existing assets and the quick turn around required?
Budget. That was a big driving force behind using Medialets Creative Builder.

Having used Medialets Creative Builder once, are you considering using it for more creative for Ritz Carlton or other clients?
I’m sure we would. For me, it was a great experience. Medialets Creative Builder included a description of just what each asset was and where it went. It was helpful to just go through section by section. I think just being able to drag and drop things in was really quick and easy. I think anyone could pick it up.

To see the Ritz Carlton creative, visit Medialets Showcase.

Working for Team One since June 2010 as both an Associate Producer and an Associate Project Manager, Brooke has been involved with interactive projects including the Performance Site for Lexus and Banner Ads for The Ritz Carlton. As Associate Project Manager, Brooke manages portions of the project life cycle, helps lead and integrate projects across all disciplines, and participates in the daily wrangling of projects across multiple digital platforms.