Medialets

Let’s just come out and say it: display advertising is harder than it should be, and the more interactive the ad, the harder things get. From building the creative to managing the launch process, there are so many moving parts that without tight attention to detail and a well-defined execution path, it’s easy for things to go astray. And far too often, they do.

Respectfully, we don’t think launching a campaign – no matter how rich the ad – should be hard, so we’ve decided to change things for the better.

So today we’re introducing Medialets Muse™, the first comprehensive creative dashboard for rich media advertising. Muse provides everything advertisers and publishers need to create fantastic, highly engaging rich media ads in as little as 15 minutes. For more complex ads, Muse offers the industry’s first collaborative workspace for project managing the details of a campaign launch.

At the heart of Medialets Muse is Medialets Creative Builder™, a powerful, easy-to-use tool for creating compelling ads for mobile and tablet devices. Creative Builder simplifies the enormous complexity of making ads work cross-platform, and lets advertisers focus on making great creatives.

Based on thousands of ads built on the Medialets platform over the past three years, Creative Builder offers a library of what we call Blueprints™: extremely rich ads that can be customized to a brand in a matter of a few clicks. For media agencies, Blueprints are a fast track to launching a great, results-driven ad even if there’s little to no creative budget for a campaign. And for creative agencies, Blueprints provide a framework for building highly customized, award winning ads in a fraction of the time it would take starting from scratch.

All Medialets Blueprints incorporate the same rich capabilities that drive double-digit engagement rates for Medialets campaigns. And, like all Medialets creatives, they’re served by the most measurable platform in the industry.

Creative Builder and Blueprints are designed to address an array of needs:

• Advertisers can much more easily reach cross-platform mobile audiences with high-impact rich ad units. Muse can even tell you where on which publishers a given Blueprint can run.
• Media agencies can transform existing assets to mobile ad units in minutes, making it far easier to include mobile in digital buys.
• Creative agencies can get a jumpstart on custom ad executions by adapting ads built from a Blueprint.
• Publishers can build custom Blueprints that incorporate their own unique features and bolster sales with live demos that can be easily shared on device.

But it’s not only the creative build process that we set out to transform. Muse also offers a collaborative interface that keeps all participants in a campaign – on both the buy and sell side – fully in sync. Centralized commenting, timelines and email alerts, review and approval features, and a shared asset library keep everyone on a campaign focused on the launch and up to date on exactly what needs to get done. We’re taking the campaign launch process out of email and getting it into shape.

To learn more about Medialets Muse, view this presentation.

Medialets Muse is available today for all advertisers, agencies and publishers that use Medialets’ mobile rich media ad platform. To learn more about Medialets Muse or any of Medialets capabilities, contact us today.