Medialets

Adobe recently approached us to collaborate on a set of guidelines for mobile rich media. As the leader in the space, we were happy to contribute insight we’ve gained creating, delivering and measuring the industry’s most compelling mobile rich media over the past two years.

The guidelines presented are consistent with practices we’ve established for our own rich media ad formats, including a recent Medialets’ ad for Discovery Channel’s Storm Chasers, created with HTML5.

We see standards as an important element of a scale strategy for mobile advertising and look forward to contributing further to the maturation of this industry.

Our CEO Eric Litman will be presenting examples of our compelling and award winning mobile rich media ad formats tomorrow at Adobe MAX in Los Angeles beginning at 11am PT.