Medialets

Google recently announced that over 100,000 Android devices are activated each day. As Android continues to build its share of mobile subscribers, we at Medialets have been creating and fine-tuning our Universal SDK for Android, which we’re happy to announce is out of beta!

Using our Universal SDK for Android, publishers can serve and measure Medialets’ fully engaging rich media ads within their Android apps.

The release of our new Universal SDK for Android, in combination with our Universal SDK for iPhone and iPad, means publishers can now create and deliver the richest and most engaging mobile ads across Android and iPhone/iPad devices. This, combined with the ability to view and compare a common set of metrics for both Android and iPhone/iPad campaigns, significantly streamlines the buying, serving and measuring process for brands in mobile.

The release of our Universal SDK for Android is the culmination of a very exciting few weeks in the development of our Android capabilities. On May 20th, during the day 2 keynote at Google I/O, a demonstration of a Medialets rich media enabled ad for Android was featured.

Also recently, New York Magazine launched their new Android app featuring a campaign for Starbucks, enabled by our Universal SDK for Android. Other leading publishers are in the process of integrating our Universal SDK for Android into their Android apps.

Our Universal SDK for Android supports Android OS 1.5 and higher and is ready to support future devices using the soon to be released Android 2.2 (Froyo). With so many different Android devices on the market and more on the way, the biggest problem in creating an Android app is the varying screen resolutions of all these Android devices. Our tech team solved the screen resolution problem with our new Universal SDK for Android so publishers can run a single creative that works intelligently across all resolutions on various Android phones.

To learn more about Medialets’ cross platform rich media advertising solutions or to get the Universal SDK for Android integrated into your Android app, send an email to connect@medialets.com.

Big news today for all Blackberry and Android developers out there…Medialets Blackberry and Android Analytics SDKs are now available.

These SDKs extend Medialets analytics offerings beyond the iPhone, reflecting the strong growth in Blackberry and Android development.

Our analytics SDKs provide developers with a single dashboard that allows for the measurement and tracking of basic metrics as well as complex custom events within all of their Blackberry and Android apps (and iPhone of course). Now you can view deep, customized analytics for your apps across multiple platforms, to make the most informed improvements to your apps. The SDKs can be downloaded simply by signing up for Medialytics at http://www.Medialytics.com.

Here’s a screenshot preview of the dashboard…

The strength of Blackberry’s install base and high value users along with Android’s solid relationships with OEMs, carriers, and users, made it a priority for us to make our unique analytics capabilities available to developers working on these platforms.

And while we’ve spent a significant amount of time developing these SDKs, they are as always, available for free simply by signing up at Medialytics.com. We’re also hosting an Android Developer meet-up at or offices on March 3rd. All are welcome. More info and RSVP here — http://www.meetup.com/androidnyc/

More exciting announcements and product releases across our analytics and rich media ad platforms to come! Stay tuned.