Medialets

Every Medialets mobile rich media ad campaign is crafted to deliver meaningful consumer ad experiences within mobile apps.  Our latest campaign for Chanel on the NY Times iPad app is no exception, demonstrating how Medialets can achieve that emotional and meaningful experience for a luxury brand.

As reported late last week on PaidContent.org, Chanel has just launched a digital campaign for the new Chanel J 12 Marine watch series within The New York Times’ Editor’s Choice iPad App.  The New York Times introduced us to Chanel who tasked us to transform the broader concept for mobile.

The Medialets team developed three unique mobile experiences that take advantage of the iPad’s unique capabilities to showcase Chanel’s distinctive watches. Medialets used HTML5 to create immersive experiences that are further enhanced when the user tilts the iPad or touches the in-app creative. Medialets also integrated video content produced by Chanel into the mobile rich media creative.

The innovative in-app rich media campaign is now running on The New York Times’ Editor’s Choice iPad App.   Here is a video of one creative in action:

The ad will run through July 2, 2010.

This is the second campaign we’ve launched on The New York Times’ iPad app as back in April, The New York Times chose Medialets to create and serve rich media ads within their Editor’s Choice iPad app.

More good news this morning.  We’re excited to launch our partnership with Nexage.

In this partnership, Nexage will be using Medialets Universal SDK™ to support for mediation clients’ mobile app monetization while Medialets clients will have the option to easily integrate Nexage mediation services through our Universal SDK™. As a Medialets Enrich™ preferred partner, Nexage also Medialet rich media ad formats more widely available to advertisers and agencies.

Digital Outcrop, creators of Mixology, the ultimate drink recipe and bartending guide for the iPhone, has already signed on to launch in-app ad campaigns using Medialets’ rich media ad formats while having its inventory mediated and monetized with Nexage Mediation.

You can read more in the joint press release that went out this morning and keep an eye out here for more news in the coming weeks.

Nexage and Medialets Launch Preferred Partnership With Mixology, Top iPhone Application

Integrated Partnership to Deliver New Rich Media, Analytics, Mediation and Monetization Capabilities to Publisher Clients

BOSTON and NEW YORK, May 18, 2010 — Nexage (www.nexage.com), a leading provider of mobile advertising yield optimization and mediation solutions, and Medialets, the most widely deployed cross-platform rich media advertising and analytics provider for mobile apps, today announced a preferred partnership to bring turnkey mobile advertising solutions to publishers.

As a Medialets Enrich™ preferred partner, Nexage increases the volume and scalability of mediation and monetization for rich media ad units, and Medialets will be able to provide full mediation and monetization services to their publisher clients.

“Both Nexage and Medialets selected one another based on their respective leadership positions and focus on scalability and results for their publisher clients,” said Ernie Cormier, CEO of Nexage. “We are pleased about the partnership and our ability to expand the portfolio of rich media services we can offer to premium publishers.”

The partnership leverages Nexage Mediation, which maximizes mobile ad revenue by increasing ad-fill rates, increasing effective CPM (cost per mille [thousand]), and giving publishers direct control over how ads are served on their mobile sites. It offers brand safety and configuration of advanced business rules across multiple mobile silos of web and apps.

“This partnership with Nexage gives our publisher clients the option to increase ad-fill rates and maximize their mobile advertising investments,” said Eric Litman, CEO, Medialets. “At the same time it extends the distribution of our cross-platform rich media ad units across more publisher apps, giving top brands and agencies more mobile buying power.”

The partnership also leverages Medialets’ capabilities to enable publishers, developers and advertisers to deliver highly engaging and measurable ads into mobile applications. Digital Outcrop, creators of Mixology, the ultimate drink recipe and bartending guide for the iPhone, has already signed on to launch rich media ad campaigns from Medialets while having its inventory mediated and monetized with Nexage Mediation.

“The Nexage – Medialets partnership allows us to deploy best of breed application rich media and mobile ad mediation in one SDK – eliminating the need for multiple ad network SDK implementations, minimizing release cycle management, and maximizing advertising revenue,” said James Murphy, co-founder, Digital Outcrop.

The recently launched Medialets Enrich™ preferred partner program enables leading mobile ad networks, ad mediators, and ad servers to sell and support Medialets’ unique cross-platform rich media.  Medialets Enrich™ enables advertisers to run a single set of ad creatives without changes across an exceptionally broad range of mobile properties and provides a unified set of reports from which to measure campaign success.

About NEXAGE, Inc.
Nexage is a leading developer of Mobile Advertising solutions that enable companies to maximize advertising revenue from their mobile properties. The company’s leading product is Nexage Mediation, a hosted advertising optimization service that enables carriers and media companies to fully control and maximize the monetization of their mobile channels. It has been demonstrated to serve text, banner, in-application and video ads with higher fill rates and effective CPM than could be achieved previously. Currently, Nexage Mediation powers mobile ads for a number of top-tier publishers, broadcasters and operators. Additional information is available at www.Nexage.com.

About Medialets:

Medialets, the most widely-deployed rich media advertising and analytics platform for mobile, enables publishers, developers and advertisers to deliver highly engaging and exceptionally measurable ads into iPhone, iPad and Android applications. Medialets’ one-of-a-kind ‘asynchronous’ ad delivery technology enables delivery of the most compelling, measurable rich media even when the user is offline, while its Universal SDK^TM offers the most flexible ad monetization platform for publishers. Clients include The New York Times, The Washington Post, NPR, Variety, Pandora, and more. Based in New York City, Medialets is a privately held company with marquee investors and a world-class team. Visit www.medialets.com, email connect@medialets.com, and follow Medialets on Twitter @medialets.

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Apple announced their iAd network today, the next step in Quattro Wireless’ evolution since its acquisition by Apple. And what they announced was just fantastic: an ad network that focuses on rich media interactions inside of iPhone apps. Apple is sending a loud message to the advertising community that mobile ads are different from online display – and even online rich media – and that they can be far more valuable to a brand. We couldn’t agree more.

We built the first rich media ads for mobile apps and now work with a large number of the top apps and publishers to help them monetize and sell their own inventory. We provide publishers the tools and the infrastructure they need to be successful selling ads. That’s very different from the iAd network, which like all ad networks sells ad inventory on a publisher’s behalf and takes a meaningful percentage of the revenue.

Not only are we the most widely deployed rich media platform for mobile, we’re also a cross-platform solution, meaning we work on iPhone and Android devices with other platforms to follow soon. That means that advertisers can create one set of interactive ads and run them across all of our publishers and ad network partners regardless of what kind of device they use, with a consistent set of metrics to measure their campaign’s performance. We are also a cross-network solution, and will shortly be announcing a number of ad network partnerships where advertisers will be able to buy Medialets rich media ads in addition to our direct, publisher partners.

Apple’s done more to move the needle in the brand community for mobile advertising than anyone else, and that was before they owned an ad network. Now that they’re promoting rich media units on a grand scale, we’re convinced that the flow of dollars into mobile ads - across all platforms - will only increase. That’s great for Medialets and for all of our partners.

This is an exciting day for mobile advertising.

As the most widely-deployed rich media advertising and analytics platform, it’s our goal to offer the most innovative and comprehensive platform for publishers, advertisers, developers and our partners. That’s why we’re excited to introduce Rich Media Ad SDK for Android, making Medialets the first and only cross-platform, network independent, fully native rich media solution for mobile.

The introduction of our Rich Media Ad SDK for Android means it’s now possible to create and deliver the richest mobile specific ads across both Android and iPhone devices. This, combined with a sophisticated dashboard that enables advertisers to view and compare a common set of metrics for both iPhone and Android campaigns, significantly streamlines the buying process for brands in mobile.

Android rich media support is also critical for scale; the demand for mobile rich media is only accelerating as more advertisers seek out campaigns that deliver engagement rates beyond that of online advertising to reach the exponentially-growing audience of smartphone and app users. Having a single solution for rich media across the mobile ecosystem drives down the cost to create mobile ads and takes the guesswork out of how to comparatively measure performance.

Top tier publishers, agencies and advertisers are already tapping into Medialets’ rich media advertising and analytics platform for iPhone and iPad. Today, we’re happy to say that we’ve made it easier for our current and future customers to effectively address the full scope of this growing market.

Medialets is immediately signing up new and existing customers for the initial public beta of the Android Ad SDK. To learn more, email us at connect@medialets.com.

Big news today for all Blackberry and Android developers out there…Medialets Blackberry and Android Analytics SDKs are now available.

These SDKs extend Medialets analytics offerings beyond the iPhone, reflecting the strong growth in Blackberry and Android development.

Our analytics SDKs provide developers with a single dashboard that allows for the measurement and tracking of basic metrics as well as complex custom events within all of their Blackberry and Android apps (and iPhone of course). Now you can view deep, customized analytics for your apps across multiple platforms, to make the most informed improvements to your apps. The SDKs can be downloaded simply by signing up for Medialytics at http://www.Medialytics.com.

Here’s a screenshot preview of the dashboard…

The strength of Blackberry’s install base and high value users along with Android’s solid relationships with OEMs, carriers, and users, made it a priority for us to make our unique analytics capabilities available to developers working on these platforms.

And while we’ve spent a significant amount of time developing these SDKs, they are as always, available for free simply by signing up at Medialytics.com. We’re also hosting an Android Developer meet-up at or offices on March 3rd. All are welcome. More info and RSVP here — http://www.meetup.com/androidnyc/

More exciting announcements and product releases across our analytics and rich media ad platforms to come! Stay tuned.