On the heels of the release of our Universal SDK for iPhone and iPad, today we partnered with Jumptap to give advertisers and publishers on the Jumptap network access to Medialets’ highly engaging rich media mobile app ad formats.
Now advertisers have more buying options for a single campaign. They can run the same creative across Medialets’ enabled publishers and the Jumptap network while tracking a consistent set of metrics across the entire campaign.
This partnership further enhances Medialets position as the most widely deployed rich media ad & analytics solution for mobile apps.
It’s a happy time at Medialets’ Galactic HQ as we are celebrating the 1st anniversary of the release of the first-ever rich media ad on an iPhone app.
This revolutionary ad, created by the team here at Medialets, was the World’s First Shakeable Adad for “Dockers” that won the OMMA Mobile “Mobile Marketing” Advertising Creativity award in 2009.
The Dockers ad saw an average engagement time of 42 seconds and an average engagement rate of 33%.
This ad marked the first of many groundbreaking rich media campaigns on mobile apps that have been created and served by the Medialets team over the past year.
Head on over to our YouTube page to see more great ads, including another cool “shakeable” ad for Vampire Weekend and the ad we created for STRIDE GUM featuring an unruly ostrich.
A great morning here at Medialets and its not just because of the weather and donuts!
We’re excited because our good friends at The New York Times officially launched their iPad app today and they have chosen Medialets to develop and serve rich media ad units for the app. More details in their press release here and even more over at TechCrunch.
And while we’re on the topic of rich media ads in iPad apps, take a look at the video below which features a mock of what a Transparent Page Takeover ad might look like on an iPad app…
To learn more about our iPad ad formats, send an email to connect@medialets.com
Another great campaign created and powered by Medialets recently hit NPR and CNN’s iPhone apps for the critically acclaimed AMC show “Breaking Bad.”
Taking full advantage of the unique capabilities of the iPhone, the ad begins with a banner in the news sections of each app. The user is urged to click on the banner. Once clicked, it expands to take over the entire iPhone screen and displays a “Bad Chemistry” quiz where the user is asked to tap the elements displayed on the screen to learn more about each chemical element. When you tap three elements, the user is then prompted to “shake” their phone, thereby mixing the chemicals chosen and creating a bad reaction. This bad reaction “blows up” on the screen via a full-screen take over. The user is then shown a page offering them the option of watching the series trailer, re-playing the “Bad Chemistry” game, or going to iTunes to purchase episodes of the highly acclaimed series. Here’s a video of the ad in action on an iPhone….
This campaign was recently featured on AllThingsD in a post by Peter Kafka.