Medialets

Every Medialets mobile rich media ad campaign is crafted to deliver meaningful consumer ad experiences within mobile apps.  Our latest campaign for Chanel on the NY Times iPad app is no exception, demonstrating how Medialets can achieve that emotional and meaningful experience for a luxury brand.

As reported late last week on PaidContent.org, Chanel has just launched a digital campaign for the new Chanel J 12 Marine watch series within The New York Times’ Editor’s Choice iPad App.  The New York Times introduced us to Chanel who tasked us to transform the broader concept for mobile.

The Medialets team developed three unique mobile experiences that take advantage of the iPad’s unique capabilities to showcase Chanel’s distinctive watches. Medialets used HTML5 to create immersive experiences that are further enhanced when the user tilts the iPad or touches the in-app creative. Medialets also integrated video content produced by Chanel into the mobile rich media creative.

The innovative in-app rich media campaign is now running on The New York Times’ Editor’s Choice iPad App.   Here is a video of one creative in action:

The ad will run through July 2, 2010.

This is the second campaign we’ve launched on The New York Times’ iPad app as back in April, The New York Times chose Medialets to create and serve rich media ads within their Editor’s Choice iPad app.

It’s a happy time at Medialets’ Galactic HQ as we are celebrating the 1st anniversary of the release of the first-ever rich media ad on an iPhone app.

This revolutionary ad, created by the team here at Medialets, was the World’s First Shakeable Adad for “Dockers” that won the OMMA Mobile “Mobile Marketing” Advertising Creativity award in 2009.

The Dockers ad saw an average engagement time of 42 seconds and an average engagement rate of 33%.

This ad marked the first of many groundbreaking rich media campaigns on mobile apps that have been created and served by the Medialets team over the past year.

Head on over to our YouTube page to see more great ads, including another cool “shakeable” ad for Vampire Weekend and the ad we created for STRIDE GUM featuring an unruly ostrich.

Apple announced their iAd network today, the next step in Quattro Wireless’ evolution since its acquisition by Apple. And what they announced was just fantastic: an ad network that focuses on rich media interactions inside of iPhone apps. Apple is sending a loud message to the advertising community that mobile ads are different from online display – and even online rich media – and that they can be far more valuable to a brand. We couldn’t agree more.

We built the first rich media ads for mobile apps and now work with a large number of the top apps and publishers to help them monetize and sell their own inventory. We provide publishers the tools and the infrastructure they need to be successful selling ads. That’s very different from the iAd network, which like all ad networks sells ad inventory on a publisher’s behalf and takes a meaningful percentage of the revenue.

Not only are we the most widely deployed rich media platform for mobile, we’re also a cross-platform solution, meaning we work on iPhone and Android devices with other platforms to follow soon. That means that advertisers can create one set of interactive ads and run them across all of our publishers and ad network partners regardless of what kind of device they use, with a consistent set of metrics to measure their campaign’s performance. We are also a cross-network solution, and will shortly be announcing a number of ad network partnerships where advertisers will be able to buy Medialets rich media ads in addition to our direct, publisher partners.

Apple’s done more to move the needle in the brand community for mobile advertising than anyone else, and that was before they owned an ad network. Now that they’re promoting rich media units on a grand scale, we’re convinced that the flow of dollars into mobile ads - across all platforms - will only increase. That’s great for Medialets and for all of our partners.

This is an exciting day for mobile advertising.

You probably already know that Medialets’ SDK is distinguished by its ability to enable the industry’s most compelling rich media and deepest ad and app analytics. These capabilities, combined with our unparalleled support in developing high-value rich media creative, attract a broad range of top tier publisher and advertisers to our platform.

And, as demand increases, we’re finding that needs are evolving. Publishers want Medialets’ rich media because it brings the most value to their app inventory, but they’re also looking for a solution that easily integrates into their current and future sales and advertising operations.

That’s why we’re excited to announce the availability of Medialets’ Universal SDK for iPhone and iPad. This Universal SDK is designed to support Medialets unique high-value rich media, while also giving publishers the flexibility and control they need for the most effective inventory sales and ad operations – all from one SDK.

Medialets’ Universal SDK makes it easier for publishers to manage and grow their app advertising revenue in a few ways:

1. By enabling rich media, display advertising and analytics, all from one SDK
2. By easily integrating with ad networks and mediators to supplement inventory sales, all from one SDK
3. By allowing the publisher to benefit from Medialets’ high-value rich media while also using their established first-party ad servers (like DoubleClick’s DFP, AOL’s AdTech or Ringleader), all from one SDK

Medialets’ Universal SDK also gives publishers server-side control of their app advertising. In other words, you can make changes to ad tags without updating your app, saving time and money.

The Universal SDK was featured this morning on TechCrunch.  If you’d like more information about how Medialets’ Universal SDK brings  more value, flexibility and control to your app advertising, send us an email.

Developers can now define and measure complex custom events within apps

New York, NY: March 1, 2010 – Medialets, the most widely deployed rich media ad and analytics platform for mobile, today extended its Medialytics offering by releasing a new Analytics Software Developers Kit (SDK) for Android and Blackberry applications. The new SDKs allow developers to track standard application metrics (unique users, sessions, average run-time, run-time frequency, etc) as well as define and measure complex custom user events within Blackberry and Android applications.

These custom events provide a great deal of insight and flexibility to the application publisher. Developers can instrument their application to capture the metrics that are most meaningful to their application and unique to the Medialets platform, developers can store a practically limitless amount of data with their custom events. For example, a game application developer can not only track what level a user has achieved in a game, but also all of the pieces and associated objects the user collected in that level. A content app developer can look beyond simply what article a user is reading and learn how they got to the page, how long the user spent on it, and if they scrolled to the bottom.

Integration of the new Analytics SDKs is a simple and rapid process – taking just a few hours to complete. Data captured through these events is then available in a comprehensive dashboard that also provides standard reporting metrics. Developers and publishers can make educated improvements to their Blackberry and Android apps based on these measurable insights into user behavior.

“Medialets offers analytics that support the high level of innovation that’s going into to Blackberry and Android apps, and go well beyond the basic metrics of simply counting downloads.” said Medialets CEO Eric Litman. “These insights help developers to deeply understand what users do and don’t do with their applications and empower them to make critical decisions about where to focus their valuable development resources.”

Developers can download Medialets’ BlackBerry and Android Analytics SDKs, along with our iPhone Analytics SDK, by signing up at www.Medialytics.com.

About Medialets:

Medialets is the most widely deployed rich media ad platform for mobile. Our clients include The Washington Post, NPR, Variety, MenuPages.com and more than 17,000 others who use Medialets to measure their audience and serve award-winning, high impact ads that outperform online rich media by an average of 2.5 times. Medialytics, our mobile app analytics platform supporting the iPhone, Android and BlackBerry devices, delivers in-depth views into both application and ad performance while providing the industry’s only solution for guaranteed post-click ad reporting. We are a privately held, New York-based company with marquee investors and a world-class team. Visit us on the Web at www.medialets.com, email us at connect@medialets.com, or follow us on Twitter @medialets.