It’s a happy time at Medialets’ Galactic HQ as we are celebrating the 1st anniversary of the release of the first-ever rich media ad on an iPhone app.
This revolutionary ad, created by the team here at Medialets, was the World’s First Shakeable Adad for “Dockers” that won the OMMA Mobile “Mobile Marketing” Advertising Creativity award in 2009.
The Dockers ad saw an average engagement time of 42 seconds and an average engagement rate of 33%.
This ad marked the first of many groundbreaking rich media campaigns on mobile apps that have been created and served by the Medialets team over the past year.
Head on over to our YouTube page to see more great ads, including another cool “shakeable” ad for Vampire Weekend and the ad we created for STRIDE GUM featuring an unruly ostrich.
Apple announced their iAd network today, the next step in Quattro Wireless’ evolution since its acquisition by Apple. And what they announced was just fantastic: an ad network that focuses on rich media interactions inside of iPhone apps. Apple is sending a loud message to the advertising community that mobile ads are different from online display – and even online rich media – and that they can be far more valuable to a brand. We couldn’t agree more.
We built the first rich media ads for mobile apps and now work with a large number of the top apps and publishers to help them monetize and sell their own inventory. We provide publishers the tools and the infrastructure they need to be successful selling ads. That’s very different from the iAd network, which like all ad networks sells ad inventory on a publisher’s behalf and takes a meaningful percentage of the revenue.
Not only are we the most widely deployed rich media platform for mobile, we’re also a cross-platform solution, meaning we work on iPhone and Android devices with other platforms to follow soon. That means that advertisers can create one set of interactive ads and run them across all of our publishers and ad network partners regardless of what kind of device they use, with a consistent set of metrics to measure their campaign’s performance. We are also a cross-network solution, and will shortly be announcing a number of ad network partnerships where advertisers will be able to buy Medialets rich media ads in addition to our direct, publisher partners.
Apple’s done more to move the needle in the brand community for mobile advertising than anyone else, and that was before they owned an ad network. Now that they’re promoting rich media units on a grand scale, we’re convinced that the flow of dollars into mobile ads - across all platforms - will only increase. That’s great for Medialets and for all of our partners.
A great morning here at Medialets and its not just because of the weather and donuts!
We’re excited because our good friends at The New York Times officially launched their iPad app today and they have chosen Medialets to develop and serve rich media ad units for the app. More details in their press release here and even more over at TechCrunch.
And while we’re on the topic of rich media ads in iPad apps, take a look at the video below which features a mock of what a Transparent Page Takeover ad might look like on an iPad app…
To learn more about our iPad ad formats, send an email to connect@medialets.com
Over the last few months, we have heard from a lot of custom and multiple app developers who have said “it would be great if we could register a whole bunch of apps at once into Medialytics rather than doing it one by one.” And with our recent release of our Analytics SDKs for Android and Blackberry, the need to provide a bulk-uploading tool became even greater.
So today we’re releasing our Medialytics Application Management API that allows for programmatic and bulk registration of iPhone, Blackberry and Android apps into our Medialytics platform.
For custom and multiple app developers, the Application Management API makes it easier to gain unprecedented real-time access to the performance of their apps while seamlessly managing all versions and properties of their apps within the Medialytics analytics platform.
ScrollMotion, a media and technology company specializing in the development of innovative applications for mobile devices, helped us test the API over the past few months by uploading and registering hundreds of apps into Medialytics.
The Application Management API, which is a RESTful API, can be accessed for free by signing up for a Medialytics account at www.Medialytics.com.
Good news… real time data processing within our Medialytics platform is back. Kudos to our dev team for getting this functionality up and running, enabling Medialets to provide the industry’s only real-time analytics platform for rich media ads within iPhone, Blackberry and Android apps.
We’ve crunched the adoption numbers for last week’s release of iPhone OS v3.1.3 and found that among the developers’ apps we track 14% of their users installed v3.1.3 between 2/1 and 2/6, with adoption growing steadily each day.
We also saw a drop of 13% in installs v3.1.2, meaning 87% of the upgrades to v3.1.3 came from users that already had v3.1.2.
The other interesting data point is that roughly 13% of these users are slow to upgrade their iPhone OS and are using a version prior to 3.1.2.
More exciting news today…. Wizzard Media, the world’s largest podcasting network, has integrated our advertising and medialytics platform into their iPhone App framework through which they will be posting podcast related apps.
As Wizzard CEO Chris Spencer talks about in the release, Medialets is helping Wizzard overcome the biggest obstacle for podcast advertising which is “the lack of interactivity (the ability to click on an ad and be taken to an advertiser’s web site) and the accurate measurement of the delivered advertisement…”
More big news from Medialets in the coming days….stay tuned.
