Good news… real time data processing within our Medialytics platform is back. Kudos to our dev team for getting this functionality up and running, enabling Medialets to provide the industry’s only real-time analytics platform for rich media ads within iPhone, Blackberry and Android apps.
We’ve crunched the adoption numbers for last week’s release of iPhone OS v3.1.3 and found that among the developers’ apps we track 14% of their users installed v3.1.3 between 2/1 and 2/6, with adoption growing steadily each day.
We also saw a drop of 13% in installs v3.1.2, meaning 87% of the upgrades to v3.1.3 came from users that already had v3.1.2.
The other interesting data point is that roughly 13% of these users are slow to upgrade their iPhone OS and are using a version prior to 3.1.2.
More exciting news today…. Wizzard Media, the world’s largest podcasting network, has integrated our advertising and medialytics platform into their iPhone App framework through which they will be posting podcast related apps.
As Wizzard CEO Chris Spencer talks about in the release, Medialets is helping Wizzard overcome the biggest obstacle for podcast advertising which is “the lack of interactivity (the ability to click on an ad and be taken to an advertiser’s web site) and the accurate measurement of the delivered advertisement…”
More big news from Medialets in the coming days….stay tuned.