Medialets

As millions of new smartphone users access thousands of new apps on their iPhone, Google and Blackberry devices, we have re-architected our Medialytics Data Server Infrastructure to meet the explosive demand for data. Now, Medialytics can provide publishers and developers with an even clearer and more valuable picture of user analytics.

Our goal in re-architecting the existing Medialytics data infrastructure was three-fold and symbiotic:

• Design for aggressive scalability
• Offer precise user-metrics
• Serve timely, near-real-time data

The stability of the new Medialytics technology stack, in conjunction with improved sub-systems, now allows us to collect an unprecedented amount of user data and offer it in aggregated, multi-tiered analytical reports. For example, future reports may display which apps were run on a unique Nexus One device in Kansas during the NCAA Basketball Tournament.

In addition, a new underlying event-processing system now allows for autonomous server activity which helps drive data delivery and processing when performance and response times are at their most critical.

So what does all this mean to the speed in which your data is collected and shared? Where user-metrics were available within the same day, they can now be available multiple times within an hour.

Visit Medialytics.com to sign up for your own Medialytics account.

More evidence out today that Medialets is the solution publishers are looking for to monetize their mobile content.  The Associated Press, CNN, NPR, Variety, MenuPages.com, CNNMoney and The Washington Post have integrated Medialets into their mobile apps.

These publishers are now giving brands access to advertising that taps into the full creative capabilities of smartphones while delivering the highest returns for their media spend.  Below is a press release with more info.

LEADING PUBLISHERS LOOK TO MEDIALETS FOR MOBILE RICH MEDIA ADVERTISING SOLUTION

The Associated Press, NPR, CNN, Variety and others integrate Medialets into their mobile apps

New York, NY: February 18, 2010 — Medialets, the most widely deployed rich media ad and analytics platform for mobile, today announced that The Associated Press, NPR, The Washington Post, MenuPages.com, CNN, CNN Money and Variety have integrated Medialets’ into their mobile applications. These publishers can now reliably deliver engaging rich media ads into their mobile apps while measuring usage and driving real mobile ad revenue.

“Publishers are turning to Medialets for our ability to provide them with the most engaging rich media ad units in mobile,” said Eric Litman, Medialets CEO. “Through their relationship with Medialets, these publishers can now give brands access to advertising that taps into the full creative capabilities of smartphones and delivers the highest return for their media spend.”

Medialets’ ad technology enables publishers to serve rich media ads into mobile applications, whether those ads are sold in-house or come from an integrated advertising sales partner. The unique ad formats offered by Medialets let brands and agencies create engaging ads that utilize the power of a mobile app with the intimacy and exceptional measurability smartphones provide. The advertisements can include video, animation, sound and other advanced functionality.

Examples of the rich media ads created, served and tracked by Medialets for these publishers can be found at the Medialets blog.

About Medialets:

Medialets is the most widely deployed rich media ad platform for mobile. Our clients include The Washington Post, NPR, Variety, MenuPages.com and more than 17,000 others who use Medialets to measure their audience and serve award-winning, high impact ads that outperform online rich media by an average of 2.5 times. Medialytics, our mobile app analytics platform supporting the iPhone, Android and BlackBerry devices, delivers in-depth views into both application and ad performance while providing the industry’s only solution for guaranteed post-click ad reporting. We are a privately held, New York-based company with marquee investors and a world-class team. Visit us on the Web at www.medialets.com, email us at connect@medialets.com, or follow us on Twitter @medialets.

LEADING PUBLISHERS LOOK TO MEDIALETS FOR MOBILE RICH MEDIA ADVERTISING SOLUTION

The Associated Press, NPR, CNN, Variety and others integrate Medialets into their mobile apps

New York, NY: February 18, 2010 — Medialets, the most widely deployed rich media ad and analytics platform for mobile, today announced that The Associated Press, NPR, The Washington Post, MenuPages.com, CNN, CNN Money and Variety have integrated Medialets’ into their mobile applications. These publishers can now reliably deliver engaging rich media ads into their mobile apps while measuring usage and driving real mobile ad revenue.

“Publishers are turning to Medialets for our ability to provide them with the most engaging rich media ad units in mobile,” said Eric Litman, Medialets CEO. “Through their relationship with Medialets, these publishers can now give brands access to advertising that taps into the full creative capabilities of smartphones and delivers the highest return for their media spend.”

Medialets’ ad technology enables publishers to serve rich media ads into mobile applications, whether those ads are sold in-house or come from an integrated advertising sales partner. The unique ad formats offered by Medialets let brands and agencies create engaging ads that utilize the power of a mobile app with the intimacy and exceptional measurability smartphones provide. The advertisements can include video, animation, sound and other advanced functionality.

Examples of the rich media ads created, served and tracked by Medialets for these publishers can be found at the Medialets blog.

About Medialets:

Medialets is the most widely deployed rich media ad platform for mobile. Our clients include The Washington Post, NPR, Variety, MenuPages.com and more than 17,000 others who use Medialets to measure their audience and serve award-winning, high impact ads that outperform online rich media by an average of 2.5 times. Medialytics, our mobile app analytics platform supporting the iPhone, Android and BlackBerry devices, delivers in-depth views into both application and ad performance while providing the industry’s only solution for guaranteed post-click ad reporting. We are a privately held, New York-based company with marquee investors and a world-class team. Visit us on the Web at www.medialets.com, email us at connect@medialets.com, or follow us on Twitter @medialets.

Good news… real time data processing within our Medialytics platform is back. Kudos to our dev team for getting this functionality up and running, enabling Medialets to provide the industry’s only real-time analytics platform for rich media ads within iPhone, Blackberry and Android apps.