Posts Tagged ‘iphone app’

MobileMarketer.com features Medialets powered Capital One rich media ad campaign on MenuPages iPhone app

Tuesday, February 23rd, 2010

Medialets New York City Capital One Locations ad on MenuPages appGreat article today by Dan Butcher at MobileMarketer.com highlighting Capital One’s rich media ad campaign running on the MenuPages.com iPhone app which we are serving and measuring!

http://www.mobilemarketer.com/cms/news/advertising/5470.html

And here’s a video of the MenuPages app with the Capital One ads in action….

Medialets to bring interactivity to Wizzard Media’s podcast advertising

Wednesday, February 3rd, 2010

More exciting news today…. Wizzard Media, the world’s largest podcasting network, has integrated ourĀ  advertising and medialytics platform into their iPhone App framework through which they will be postingĀ  podcast related apps.

As Wizzard CEO Chris Spencer talks about in the release, Medialets is helping Wizzard overcome the biggest obstacle for podcast advertising which is “the lack of interactivity (the ability to click on an ad and be taken to an advertiser’s web site) and the accurate measurement of the delivered advertisement…”

More big news from Medialets in the coming days….stay tuned.