Medialets

Every Medialets mobile rich media ad campaign is crafted to deliver meaningful consumer ad experiences within mobile apps.  Our latest campaign for Chanel on the NY Times iPad app is no exception, demonstrating how Medialets can achieve that emotional and meaningful experience for a luxury brand.

As reported late last week on PaidContent.org, Chanel has just launched a digital campaign for the new Chanel J 12 Marine watch series within The New York Times’ Editor’s Choice iPad App.  The New York Times introduced us to Chanel who tasked us to transform the broader concept for mobile.

The Medialets team developed three unique mobile experiences that take advantage of the iPad’s unique capabilities to showcase Chanel’s distinctive watches. Medialets used HTML5 to create immersive experiences that are further enhanced when the user tilts the iPad or touches the in-app creative. Medialets also integrated video content produced by Chanel into the mobile rich media creative.

The innovative in-app rich media campaign is now running on The New York Times’ Editor’s Choice iPad App.   Here is a video of one creative in action:

The ad will run through July 2, 2010.

This is the second campaign we’ve launched on The New York Times’ iPad app as back in April, The New York Times chose Medialets to create and serve rich media ads within their Editor’s Choice iPad app.