Medialets

It’s a happy time at Medialets’ Galactic HQ as we are celebrating the 1st anniversary of the release of the first-ever rich media ad on an iPhone app.

This revolutionary ad, created by the team here at Medialets, was the World’s First Shakeable Adad for “Dockers” that won the OMMA Mobile “Mobile Marketing” Advertising Creativity award in 2009.

The Dockers ad saw an average engagement time of 42 seconds and an average engagement rate of 33%.

This ad marked the first of many groundbreaking rich media campaigns on mobile apps that have been created and served by the Medialets team over the past year.

Head on over to our YouTube page to see more great ads, including another cool “shakeable” ad for Vampire Weekend and the ad we created for STRIDE GUM featuring an unruly ostrich.