Medialets

Over the last few months, we have heard from a lot of custom and multiple app developers who have said “it would be great if we could register a whole bunch of apps at once into Medialytics rather than doing it one by one.” And with our recent release of our Analytics SDKs for Android and Blackberry, the need to provide a bulk-uploading tool became even greater.

So today we’re releasing our Medialytics Application Management API that allows for programmatic and bulk registration of iPhone, Blackberry and Android apps into our Medialytics platform.

For custom and multiple app developers, the Application Management API makes it easier to gain unprecedented real-time access to the performance of their apps while seamlessly managing all versions and properties of their apps within the Medialytics analytics platform.

ScrollMotion, a media and technology company specializing in the development of innovative applications for mobile devices, helped us test the API over the past few months by uploading and registering hundreds of apps into Medialytics.

The Application Management API, which is a RESTful API, can be accessed for free by signing up for a Medialytics account at www.Medialytics.com.

As millions of new smartphone users access thousands of new apps on their iPhone, Google and Blackberry devices, we have re-architected our Medialytics Data Server Infrastructure to meet the explosive demand for data. Now, Medialytics can provide publishers and developers with an even clearer and more valuable picture of user analytics.

Our goal in re-architecting the existing Medialytics data infrastructure was three-fold and symbiotic:

• Design for aggressive scalability
• Offer precise user-metrics
• Serve timely, near-real-time data

The stability of the new Medialytics technology stack, in conjunction with improved sub-systems, now allows us to collect an unprecedented amount of user data and offer it in aggregated, multi-tiered analytical reports. For example, future reports may display which apps were run on a unique Nexus One device in Kansas during the NCAA Basketball Tournament.

In addition, a new underlying event-processing system now allows for autonomous server activity which helps drive data delivery and processing when performance and response times are at their most critical.

So what does all this mean to the speed in which your data is collected and shared? Where user-metrics were available within the same day, they can now be available multiple times within an hour.

Visit Medialytics.com to sign up for your own Medialytics account.

Big news today for all Blackberry and Android developers out there…Medialets Blackberry and Android Analytics SDKs are now available.

These SDKs extend Medialets analytics offerings beyond the iPhone, reflecting the strong growth in Blackberry and Android development.

Our analytics SDKs provide developers with a single dashboard that allows for the measurement and tracking of basic metrics as well as complex custom events within all of their Blackberry and Android apps (and iPhone of course). Now you can view deep, customized analytics for your apps across multiple platforms, to make the most informed improvements to your apps. The SDKs can be downloaded simply by signing up for Medialytics at http://www.Medialytics.com.

Here’s a screenshot preview of the dashboard…

The strength of Blackberry’s install base and high value users along with Android’s solid relationships with OEMs, carriers, and users, made it a priority for us to make our unique analytics capabilities available to developers working on these platforms.

And while we’ve spent a significant amount of time developing these SDKs, they are as always, available for free simply by signing up at Medialytics.com. We’re also hosting an Android Developer meet-up at or offices on March 3rd. All are welcome. More info and RSVP here — http://www.meetup.com/androidnyc/

More exciting announcements and product releases across our analytics and rich media ad platforms to come! Stay tuned.

Developers can now define and measure complex custom events within apps

New York, NY: March 1, 2010 – Medialets, the most widely deployed rich media ad and analytics platform for mobile, today extended its Medialytics offering by releasing a new Analytics Software Developers Kit (SDK) for Android and Blackberry applications. The new SDKs allow developers to track standard application metrics (unique users, sessions, average run-time, run-time frequency, etc) as well as define and measure complex custom user events within Blackberry and Android applications.

These custom events provide a great deal of insight and flexibility to the application publisher. Developers can instrument their application to capture the metrics that are most meaningful to their application and unique to the Medialets platform, developers can store a practically limitless amount of data with their custom events. For example, a game application developer can not only track what level a user has achieved in a game, but also all of the pieces and associated objects the user collected in that level. A content app developer can look beyond simply what article a user is reading and learn how they got to the page, how long the user spent on it, and if they scrolled to the bottom.

Integration of the new Analytics SDKs is a simple and rapid process – taking just a few hours to complete. Data captured through these events is then available in a comprehensive dashboard that also provides standard reporting metrics. Developers and publishers can make educated improvements to their Blackberry and Android apps based on these measurable insights into user behavior.

“Medialets offers analytics that support the high level of innovation that’s going into to Blackberry and Android apps, and go well beyond the basic metrics of simply counting downloads.” said Medialets CEO Eric Litman. “These insights help developers to deeply understand what users do and don’t do with their applications and empower them to make critical decisions about where to focus their valuable development resources.”

Developers can download Medialets’ BlackBerry and Android Analytics SDKs, along with our iPhone Analytics SDK, by signing up at www.Medialytics.com.

About Medialets:

Medialets is the most widely deployed rich media ad platform for mobile. Our clients include The Washington Post, NPR, Variety, MenuPages.com and more than 17,000 others who use Medialets to measure their audience and serve award-winning, high impact ads that outperform online rich media by an average of 2.5 times. Medialytics, our mobile app analytics platform supporting the iPhone, Android and BlackBerry devices, delivers in-depth views into both application and ad performance while providing the industry’s only solution for guaranteed post-click ad reporting. We are a privately held, New York-based company with marquee investors and a world-class team. Visit us on the Web at www.medialets.com, email us at connect@medialets.com, or follow us on Twitter @medialets.

More evidence out today that Medialets is the solution publishers are looking for to monetize their mobile content.  The Associated Press, CNN, NPR, Variety, MenuPages.com, CNNMoney and The Washington Post have integrated Medialets into their mobile apps.

These publishers are now giving brands access to advertising that taps into the full creative capabilities of smartphones while delivering the highest returns for their media spend.  Below is a press release with more info.

LEADING PUBLISHERS LOOK TO MEDIALETS FOR MOBILE RICH MEDIA ADVERTISING SOLUTION

The Associated Press, NPR, CNN, Variety and others integrate Medialets into their mobile apps

New York, NY: February 18, 2010 — Medialets, the most widely deployed rich media ad and analytics platform for mobile, today announced that The Associated Press, NPR, The Washington Post, MenuPages.com, CNN, CNN Money and Variety have integrated Medialets’ into their mobile applications. These publishers can now reliably deliver engaging rich media ads into their mobile apps while measuring usage and driving real mobile ad revenue.

“Publishers are turning to Medialets for our ability to provide them with the most engaging rich media ad units in mobile,” said Eric Litman, Medialets CEO. “Through their relationship with Medialets, these publishers can now give brands access to advertising that taps into the full creative capabilities of smartphones and delivers the highest return for their media spend.”

Medialets’ ad technology enables publishers to serve rich media ads into mobile applications, whether those ads are sold in-house or come from an integrated advertising sales partner. The unique ad formats offered by Medialets let brands and agencies create engaging ads that utilize the power of a mobile app with the intimacy and exceptional measurability smartphones provide. The advertisements can include video, animation, sound and other advanced functionality.

Examples of the rich media ads created, served and tracked by Medialets for these publishers can be found at the Medialets blog.

About Medialets:

Medialets is the most widely deployed rich media ad platform for mobile. Our clients include The Washington Post, NPR, Variety, MenuPages.com and more than 17,000 others who use Medialets to measure their audience and serve award-winning, high impact ads that outperform online rich media by an average of 2.5 times. Medialytics, our mobile app analytics platform supporting the iPhone, Android and BlackBerry devices, delivers in-depth views into both application and ad performance while providing the industry’s only solution for guaranteed post-click ad reporting. We are a privately held, New York-based company with marquee investors and a world-class team. Visit us on the Web at www.medialets.com, email us at connect@medialets.com, or follow us on Twitter @medialets.

LEADING PUBLISHERS LOOK TO MEDIALETS FOR MOBILE RICH MEDIA ADVERTISING SOLUTION

The Associated Press, NPR, CNN, Variety and others integrate Medialets into their mobile apps

New York, NY: February 18, 2010 — Medialets, the most widely deployed rich media ad and analytics platform for mobile, today announced that The Associated Press, NPR, The Washington Post, MenuPages.com, CNN, CNN Money and Variety have integrated Medialets’ into their mobile applications. These publishers can now reliably deliver engaging rich media ads into their mobile apps while measuring usage and driving real mobile ad revenue.

“Publishers are turning to Medialets for our ability to provide them with the most engaging rich media ad units in mobile,” said Eric Litman, Medialets CEO. “Through their relationship with Medialets, these publishers can now give brands access to advertising that taps into the full creative capabilities of smartphones and delivers the highest return for their media spend.”

Medialets’ ad technology enables publishers to serve rich media ads into mobile applications, whether those ads are sold in-house or come from an integrated advertising sales partner. The unique ad formats offered by Medialets let brands and agencies create engaging ads that utilize the power of a mobile app with the intimacy and exceptional measurability smartphones provide. The advertisements can include video, animation, sound and other advanced functionality.

Examples of the rich media ads created, served and tracked by Medialets for these publishers can be found at the Medialets blog.

About Medialets:

Medialets is the most widely deployed rich media ad platform for mobile. Our clients include The Washington Post, NPR, Variety, MenuPages.com and more than 17,000 others who use Medialets to measure their audience and serve award-winning, high impact ads that outperform online rich media by an average of 2.5 times. Medialytics, our mobile app analytics platform supporting the iPhone, Android and BlackBerry devices, delivers in-depth views into both application and ad performance while providing the industry’s only solution for guaranteed post-click ad reporting. We are a privately held, New York-based company with marquee investors and a world-class team. Visit us on the Web at www.medialets.com, email us at connect@medialets.com, or follow us on Twitter @medialets.

Good news… real time data processing within our Medialytics platform is back. Kudos to our dev team for getting this functionality up and running, enabling Medialets to provide the industry’s only real-time analytics platform for rich media ads within iPhone, Blackberry and Android apps.