Medialets

On May 11th, we officially launched Medialets Enrich, a preferred partner program that makes Medialets’ rich media ad formats available across a broader array of iPhone, iPad and Android apps. The program, which includes industry leading networks, mediators and servers such as Jumptap, Mojiva, Nexage and Ringleader Digital, is designed to give advertisers more mobile rich media buying power.

Today we announced our latest Medialets Enrich partnership with ADTECH, AOL’s ad-serving solution serving a broad audience of 800 million unique users. ADTECH will integrate Medialets Universal SDK for iPhone, iPad and Android into their mobile platform, giving ADTECH’s publisher clients and advertisers access to our high-impact, cross-platform mobile rich media ad formats.

Our joint press release has more details on the partnership. To learn more about the Medialets Enrich program by contacting us at connect@medialets.com.

Medialets enables ADTECH publishers with rich media mobile ad formats through the Medialets Enrich program

NEW YORK, NY – July 21, 2010: Medialets, the most widely deployed cross-platform rich media ad solution for mobile apps, has today announced that ADTECH, the international provider of ad serving solutions and part of AOL Advertising has selected Medialets’ mobile in-app rich media ad platform. ADTECH will integrate Medialets’ Universal SDK for iPhone, iPad and Android into their mobile platform, giving ADTECH’s clients access to Medialets’ high-impact, cross-platform mobile rich media ad formats.

“Partnering with ADTECH is another step in our effort to make mobile rich media more widely available to the brands and agencies that are increasingly seeking the most effective means of reaching mobile consumers,” says Medialets CEO Eric Litman. “ADTECH serves a broad audience of more 150 billion ads and 800 million unique users, and gives advertisers greater access to our highly engaging mobile rich media formats.”

As the leading cross-platform, cross ad network rich media solution built explicitly for mobile, Medialets enables brands and agencies to create ads that take advantage of all of the features and hardware capabilities built into today’s generation of smartphones. Medialets’ high-impact rich media ad formats empower publisher partners to sell more ad inventory at higher CPMs. The Medialets Enrich™ preferred partner program enables leading ad networks, ad mediators and ad servers to sell and support Medialets’ unique cross-platform rich media units. Advertisers benefit from the ability to run a single set of ad creatives across an exceptionally broad range of mobile properties and access a unified set of reports from which to measure campaign success.

“Medialets’ formats enable our clients to build deeper connections with consumers, generating significantly higher engagement rates than static banner ads while delivering maximum return for their advertisers’ media spend,” said ADTECH CEO Dirk Freytag. “Plus, integration of their Universal SDK was a simple process; it allowed us to begin offering our clients Medialets’ highly engaging formats very quickly.”

ADTECH’s integrated ad server solution enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. In addition to serving as AOL’s global ad serving solution provider, Gannett, Fox Networks, The Weather Network and a host of other international ad networks and publishers use ADTECH’s digital ad server solution.

About Medialets
Medialets is the most widely deployed rich media advertising solution for mobile apps. Medialets brings unprecedented scale to mobile rich media campaigns by enabling the delivery and measurement of the industry’s highest-impact rich media across the broadest array of top tier iPhone, iPad and Android apps. NPR, The New York Times, Variety, The Washington Post are just some of the top publishers that have enabled Medialets’ cross-platform rich media. Medialets’ high-value formats are also available via leading ad networks, ad mediators and ad servers through a preferred partner program, Medialets Enrich™. Based in New York City, Medialets is a privately held company with marquee investors and a world-class team. Visit www.medialets.com, email connect@medialets.com, and follow Medialets on Twitter @medialets.

About ADTECH
ADTECH is an international supplier of digital marketing solutions and is AOL Advertising’s ad serving platform. The company’s flagship product is an integrated ad server solution that enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s solution differentiates itself from the competition through its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL Inc.

About AOL
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings.

As the demand for our rich media ad formats continues to grow, so do the needs of our clients to further understand how consumers are reacting to and recalling their brand messages, which is why today we’re excited to announce a new partnership with Dynamic Logic, a leader in measuring advertising effectiveness across all digital platforms.

This partnership not only enhances our ability to help our advertiser and publisher clients measure the success of their mobile in-app rich media campaigns, it also provides clients with greater understanding of how specific consumer interactions with an ad can impact brand opinion and consideration.

Dynamic Logic’s AdIndex® for Mobile provides analysis and actionable insights that help brand marketers understand how mobile ad campaigns perform on traditional brand metrics, such as Brand Awareness, Ad Awareness, Message Association, Brand Favorability, and Purchase Intent.

MediaPost wrote about this partnership earlier today. More info can also be found in our press release.

MEDIALETS PARTNERS WITH DYNAMIC LOGIC TO PROVIDE DEEPER BRAND INSIGHTS INTO MOBILE RICH MEDIA IN-APP AD CAMPAIGNS

AdIndex® for Mobile added to Medialets’ rich media metrics offerings

NEW YORK, NY: June 30, 2010 — Medialets, the most widely deployed cross-platform rich media ad solution for mobile apps today partnered with Millward Brown’s Dynamic Logic, a leader in measuring advertising effectiveness across all digital platforms. As a result, Medialets’ advertiser and publisher clients will now have the unique opportunity to utilize Dynamic Logic’s branding insights to further understand how specific interactions with a Medialets ad can impact brand opinion and consideration.

Dynamic Logic’s AdIndex® for Mobile provides analysis and actionable insights that help brand marketers understand how mobile ad campaigns perform on traditional brand metrics, such as Brand Awareness, Ad Awareness, Message Association, Brand Favorability, and Purchase Intent. Integrating these attitudinal measures with Medialets’ engagement metrics offers a more comprehensive view of campaign effectiveness.

“We’re excited to offer AdIndex for Mobile in addition to our standard analytics that measure impressions and click-through rate as well as custom engagements and post-click data,” said Medialets CEO Eric Litman. “Partnering with Dynamic Logic allows us to help our clients understand not only how the consumer engages with an ad but how they react and recall the brand message after they use the device.”

Through this partnership, advertisers will gain access to a unique measurement solution which directly ties together ad engagement and brand impact. Medialets and Dynamic Logic will be using WPP’s Safecount to power the technical integration, enabling relevant data points to be combined into one analysis. This type of data innovation in mobile is the first of its kind allowing clients to understand the full picture surrounding campaign effectiveness by exploring the relationship between ad interaction and changes in attitudes towards the brand and intent to purchase.

“The tremendous growth of mobile in-app rich media ads has led to an increased need for unique solutions to measure their effectiveness,” said Ali Rana, Vice President of Emerging Platforms for Dynamic Logic. “Through our collaboration with Medialets, Dynamic Logic continues our overarching strategy of integrating multiple data sources to offer marketers more in-depth insights. Being at the forefront of mobile data integration enables us to add an additional layer of insight for Medialets’ clients to better understand how effective their campaigns are.”

As the only cross-platform, cross ad network rich media solution built explicitly for mobile apps, Medialets enables brands and agencies to create ads that take advantage of all of the features and hardware capabilities built into today’s generation of smartphones. Medialets’ rich media ad formats empower publisher and ad network partners to sell more ad inventory at higher CPMs. The Medialets Enrich™ preferred partner program enables leading mobile ad networks, ad mediators and ad servers to sell and support Medialets’ unique cross-platform rich media units. Advertisers can run a single set of ad creatives without changes across an exceptionally broad range of mobile properties.

About Medialets:
Medialets is the most widely deployed cross-platform rich media advertising solution for mobile apps. Medialets brings unprecedented scale to mobile rich media campaigns by enabling the delivery and measurement of the industry’s highest-impact rich media across the broadest array of top tier iPhone, iPad and Android apps. The New York Times, The Washington Post, NPR, Variety, Pandora are just some of the top publishers that have enabled Medialets’ cross-platform rich media. Medialets’ high-value formats are also available via leading ad networks, ad mediators and ad servers through a preferred partner program, Medialets EnrichTM. Based in New York City, Medialets is a privately held company with marquee investors and a world-class team. Visit www.medialets.com, email connect@medialets.com, and follow Medialets on Twitter @medialets.

About Dynamic Logic
Dynamic Logic (www.dynamiclogic.com) is a leader in providing advertising effectiveness insights across all digital platforms and the broader media mix. As a Millward Brown company, Dynamic Logic offers advertisers, agencies and publishers the unique combination of world-class expertise on brand building and media coupled with normative insights from its database of thousands of digital campaigns, the largest in the industry. Founded in 1999, Dynamic Logic pioneered online branding measurement and has grown with the digital age, developing innovations across 27 digital platforms and establishing specialty practices in cross-media, social media, mobile, gaming and custom solutions.

We’re excited to announce today that we’ve partnered with Mojiva as part of our continuing effort to broaden the availability and distribution of our rich media ad formats.

As a partner in Medialets Enrich, Mojiva can now leverage our highly engaging rich media in-app ad formats for campaigns that run across their ad network or through their mOcean Mobile platform.

This partnership with Mojiva, as well as the partnerships we announced with Nexage and Jumptap, allow us to not only accelerate the growth of mobile rich media by giving advertisers access to the most engaging ad formats in mobile today, but to give them more buying power as well.

To learn more or to partner with Medialets, give us a shout at connect@medialets.com.

Mobile ad network joins Medialets Enrich™; Gives publishers and advertisers access to Medialets engaging, cross-platform in-app formats

NEW YORK, NY – May 26, 2010: Medialets, the most widely deployed cross-platform rich media ad and analytics provider for mobile apps, today announced a partnership with Mojiva to deliver Medialets’ highly engaging in-app rich media ad formats to Mojiva’s network clients. As a Medialets Enrich™ preferred partner, Mojiva can now leverage Medialets’ mobile rich media for campaigns that run across their ad network or through the mOcean Mobile platform.

“Our partnership with Mojiva brings greater scale to the mobile app ad campaigns we enable,” says Medialets CEO Eric Litman. “Together we’re accelerating the growth of mobile rich media by giving advertisers more buyer power and greater access to the most engaging ad formats in mobile today.”

The recently launched Medialets Enrich™ preferred partner program enables leading mobile ad networks, ad mediators and ad servers to sell and support Medialets’ unique cross-platform rich media units.  Medialets Enrich™ enables advertisers to run a single set of ad creatives without changes across an exceptionally broad range of mobile properties and provides a unified set of reports from which to measure campaign success.

“We’ve seen great demand from our clients for in-app rich media ads that not only generate higher CPMs, but allow advertisers to build stronger connections with consumers and see maximum return for their media spend,” said Mojiva CEO David Gwozdz. “We are pleased to work with Medialets. Their scale and flexibility help make them a leader in delivering rich media solutions for mobile apps.”

mOcean Mobile is the leading independent mobile ad serving and analytics platform, currently managing billions of ads for mobile websites, ad networks and applications including The Rubicon Project, Polar Mobile, The Star Tribune and News Over Wireless.

Medialets enables brands and agencies to create high-impact ads that take advantage of all of the features and hardware capabilities of iPhone, iPad and Android devices while empowering publishers and ad networks to sell more ad inventory at higher CPMs. Medialets’ unique cross-platform solution enables advertisers to run a single set of ad creatives across an exceptionally broad range of mobile properties and consistently measure performance through a unified set of reports.

To learn more about Medialets, visit http://www.Medialets.com.

About Medialets:

Medialets, the most widely-deployed rich media advertising and analytics platform for mobile, enables publishers, developers and advertisers to deliver highly engaging and exceptionally measurable ads into iPhone, iPad and Android applications. Medialets’ one-of-a-kind ‘asynchronous’ ad delivery technology enables delivery of the most compelling, measurable rich media even when the user is offline, while its Universal SDK™ offers the most flexible ad monetization platform for publishers. Clients include The New York Times, The Washington Post, NPR, Variety, and Pandora along with many other leading publishers and brands. Based in New York City, Medialets is a privately held company with marquee investors and a world-class team. Visit www.medialets.com, email connect@medialets.com, and follow Medialets on Twitter @medialets.

About Mojiva:

Mojiva (www.Mojiva.com) is a mobile advertising company that owns and operates the fastest growing mobile advertising network, currently reaching more than 41 million unique users monthly through mobile web and app display advertising. The Mojiva network gives brand marketers and publishers everything they need to efficiently run targeted mobile display advertising campaigns within premium mobile content on any mobile device, including iPhones, iPads and other tablet devices. Founded in May 2008 and based in New York City, Mojiva has grown faster than any other advertising platform, and currently helps advertisers reach their target mobile audiences in 190 countries.

As the most widely-deployed rich media advertising and analytics platform, it’s our goal to offer the most innovative and comprehensive platform for publishers, advertisers, developers and our partners. That’s why we’re excited to introduce Rich Media Ad SDK for Android, making Medialets the first and only cross-platform, network independent, fully native rich media solution for mobile.

The introduction of our Rich Media Ad SDK for Android means it’s now possible to create and deliver the richest mobile specific ads across both Android and iPhone devices. This, combined with a sophisticated dashboard that enables advertisers to view and compare a common set of metrics for both iPhone and Android campaigns, significantly streamlines the buying process for brands in mobile.

Android rich media support is also critical for scale; the demand for mobile rich media is only accelerating as more advertisers seek out campaigns that deliver engagement rates beyond that of online advertising to reach the exponentially-growing audience of smartphone and app users. Having a single solution for rich media across the mobile ecosystem drives down the cost to create mobile ads and takes the guesswork out of how to comparatively measure performance.

Top tier publishers, agencies and advertisers are already tapping into Medialets’ rich media advertising and analytics platform for iPhone and iPad. Today, we’re happy to say that we’ve made it easier for our current and future customers to effectively address the full scope of this growing market.

Medialets is immediately signing up new and existing customers for the initial public beta of the Android Ad SDK. To learn more, email us at connect@medialets.com.

A great morning here at Medialets and its not just because of the weather and donuts!

We’re excited because our good friends at The New York Times officially launched their iPad app today and they have chosen Medialets to develop and serve rich media ad units for the app. More details in their press release here and even more over at TechCrunch.

And while we’re on the topic of rich media ads in iPad apps, take a look at the video below which features a mock of what a Transparent Page Takeover ad might look like on an iPad app…

To learn more about our iPad ad formats, send an email to connect@medialets.com

You probably already know that Medialets’ SDK is distinguished by its ability to enable the industry’s most compelling rich media and deepest ad and app analytics. These capabilities, combined with our unparalleled support in developing high-value rich media creative, attract a broad range of top tier publisher and advertisers to our platform.

And, as demand increases, we’re finding that needs are evolving. Publishers want Medialets’ rich media because it brings the most value to their app inventory, but they’re also looking for a solution that easily integrates into their current and future sales and advertising operations.

That’s why we’re excited to announce the availability of Medialets’ Universal SDK for iPhone and iPad. This Universal SDK is designed to support Medialets unique high-value rich media, while also giving publishers the flexibility and control they need for the most effective inventory sales and ad operations – all from one SDK.

Medialets’ Universal SDK makes it easier for publishers to manage and grow their app advertising revenue in a few ways:

1. By enabling rich media, display advertising and analytics, all from one SDK
2. By easily integrating with ad networks and mediators to supplement inventory sales, all from one SDK
3. By allowing the publisher to benefit from Medialets’ high-value rich media while also using their established first-party ad servers (like DoubleClick’s DFP, AOL’s AdTech or Ringleader), all from one SDK

Medialets’ Universal SDK also gives publishers server-side control of their app advertising. In other words, you can make changes to ad tags without updating your app, saving time and money.

The Universal SDK was featured this morning on TechCrunch.  If you’d like more information about how Medialets’ Universal SDK brings  more value, flexibility and control to your app advertising, send us an email.

Another great campaign created and powered by Medialets recently hit NPR and CNN’s iPhone apps for the critically acclaimed AMC show “Breaking Bad.”

Taking full advantage of the unique capabilities of the iPhone, the ad begins with a banner in the news sections of each app. The user is urged to click on the banner. Once clicked, it expands to take over the entire iPhone screen and displays a “Bad Chemistry” quiz where the user is asked to tap the elements displayed on the screen to learn more about each chemical element. When you tap three elements, the user is then prompted to “shake” their phone, thereby mixing the chemicals chosen and creating a bad reaction. This bad reaction “blows up” on the screen via a full-screen take over. The user is then shown a page offering them the option of watching the series trailer, re-playing the “Bad Chemistry” game, or going to iTunes to purchase episodes of the highly acclaimed series. Here’s a video of the ad in action on an iPhone….

This campaign was recently featured on AllThingsD in a post by Peter Kafka.