Another great campaign created and powered by Medialets recently hit NPR and CNN’s iPhone apps for the critically acclaimed AMC show “Breaking Bad.”
Taking full advantage of the unique capabilities of the iPhone, the ad begins with a banner in the news sections of each app. The user is urged to click on the banner. Once clicked, it expands to take over the entire iPhone screen and displays a “Bad Chemistry” quiz where the user is asked to tap the elements displayed on the screen to learn more about each chemical element. When you tap three elements, the user is then prompted to “shake” their phone, thereby mixing the chemicals chosen and creating a bad reaction. This bad reaction “blows up” on the screen via a full-screen take over. The user is then shown a page offering them the option of watching the series trailer, re-playing the “Bad Chemistry” game, or going to iTunes to purchase episodes of the highly acclaimed series. Here’s a video of the ad in action on an iPhone….
This campaign was recently featured on AllThingsD in a post by Peter Kafka.
More exciting news today…. Wizzard Media, the world’s largest podcasting network, has integrated our advertising and medialytics platform into their iPhone App framework through which they will be posting podcast related apps.
As Wizzard CEO Chris Spencer talks about in the release, Medialets is helping Wizzard overcome the biggest obstacle for podcast advertising which is “the lack of interactivity (the ability to click on an ad and be taken to an advertiser’s web site) and the accurate measurement of the delivered advertisement…”
More big news from Medialets in the coming days….stay tuned.
Headed to iPhoneDevCamp 3 on July 31st? Then we have a special treat for you!
Medialets is proud to bring you BT as the special guest performer for the opening night events. This outdoor performance will be held at Yahoo! and is only available to registered attendees of the conference.
BT has a long standing history with Apple, from using their equipment to performing at WWDC 2006, and now releasing his first iPhone app called Sonifi . If you haven’t had a chance to hear BT before, you can check him out here.
There’s still time to register for iPhoneDevCamp 3 where VP of Marketing Rana Sobhany will be discussing iPhone Marketing 101, a session you don’t want to miss. Click here to register.
