Medialets

MEDIALETS PARTNERS WITH DYNAMIC LOGIC TO PROVIDE DEEPER BRAND INSIGHTS INTO MOBILE RICH MEDIA IN-APP AD CAMPAIGNS

AdIndex® for Mobile added to Medialets’ rich media metrics offerings

NEW YORK, NY: June 30, 2010 — Medialets, the most widely deployed cross-platform rich media ad solution for mobile apps today partnered with Millward Brown’s Dynamic Logic, a leader in measuring advertising effectiveness across all digital platforms. As a result, Medialets’ advertiser and publisher clients will now have the unique opportunity to utilize Dynamic Logic’s branding insights to further understand how specific interactions with a Medialets ad can impact brand opinion and consideration.

Dynamic Logic’s AdIndex® for Mobile provides analysis and actionable insights that help brand marketers understand how mobile ad campaigns perform on traditional brand metrics, such as Brand Awareness, Ad Awareness, Message Association, Brand Favorability, and Purchase Intent. Integrating these attitudinal measures with Medialets’ engagement metrics offers a more comprehensive view of campaign effectiveness.

“We’re excited to offer AdIndex for Mobile in addition to our standard analytics that measure impressions and click-through rate as well as custom engagements and post-click data,” said Medialets CEO Eric Litman. “Partnering with Dynamic Logic allows us to help our clients understand not only how the consumer engages with an ad but how they react and recall the brand message after they use the device.”

Through this partnership, advertisers will gain access to a unique measurement solution which directly ties together ad engagement and brand impact. Medialets and Dynamic Logic will be using WPP’s Safecount to power the technical integration, enabling relevant data points to be combined into one analysis. This type of data innovation in mobile is the first of its kind allowing clients to understand the full picture surrounding campaign effectiveness by exploring the relationship between ad interaction and changes in attitudes towards the brand and intent to purchase.

“The tremendous growth of mobile in-app rich media ads has led to an increased need for unique solutions to measure their effectiveness,” said Ali Rana, Vice President of Emerging Platforms for Dynamic Logic. “Through our collaboration with Medialets, Dynamic Logic continues our overarching strategy of integrating multiple data sources to offer marketers more in-depth insights. Being at the forefront of mobile data integration enables us to add an additional layer of insight for Medialets’ clients to better understand how effective their campaigns are.”

As the only cross-platform, cross ad network rich media solution built explicitly for mobile apps, Medialets enables brands and agencies to create ads that take advantage of all of the features and hardware capabilities built into today’s generation of smartphones. Medialets’ rich media ad formats empower publisher and ad network partners to sell more ad inventory at higher CPMs. The Medialets Enrich™ preferred partner program enables leading mobile ad networks, ad mediators and ad servers to sell and support Medialets’ unique cross-platform rich media units. Advertisers can run a single set of ad creatives without changes across an exceptionally broad range of mobile properties.

About Medialets:
Medialets is the most widely deployed cross-platform rich media advertising solution for mobile apps. Medialets brings unprecedented scale to mobile rich media campaigns by enabling the delivery and measurement of the industry’s highest-impact rich media across the broadest array of top tier iPhone, iPad and Android apps. The New York Times, The Washington Post, NPR, Variety, Pandora are just some of the top publishers that have enabled Medialets’ cross-platform rich media. Medialets’ high-value formats are also available via leading ad networks, ad mediators and ad servers through a preferred partner program, Medialets EnrichTM. Based in New York City, Medialets is a privately held company with marquee investors and a world-class team. Visit www.medialets.com, email connect@medialets.com, and follow Medialets on Twitter @medialets.

About Dynamic Logic
Dynamic Logic (www.dynamiclogic.com) is a leader in providing advertising effectiveness insights across all digital platforms and the broader media mix. As a Millward Brown company, Dynamic Logic offers advertisers, agencies and publishers the unique combination of world-class expertise on brand building and media coupled with normative insights from its database of thousands of digital campaigns, the largest in the industry. Founded in 1999, Dynamic Logic pioneered online branding measurement and has grown with the digital age, developing innovations across 27 digital platforms and establishing specialty practices in cross-media, social media, mobile, gaming and custom solutions.

Google recently announced that over 100,000 Android devices are activated each day. As Android continues to build its share of mobile subscribers, we at Medialets have been creating and fine-tuning our Universal SDK for Android, which we’re happy to announce is out of beta!

Using our Universal SDK for Android, publishers can serve and measure Medialets’ fully engaging rich media ads within their Android apps.

The release of our new Universal SDK for Android, in combination with our Universal SDK for iPhone and iPad, means publishers can now create and deliver the richest and most engaging mobile ads across Android and iPhone/iPad devices. This, combined with the ability to view and compare a common set of metrics for both Android and iPhone/iPad campaigns, significantly streamlines the buying, serving and measuring process for brands in mobile.

The release of our Universal SDK for Android is the culmination of a very exciting few weeks in the development of our Android capabilities. On May 20th, during the day 2 keynote at Google I/O, a demonstration of a Medialets rich media enabled ad for Android was featured.

Also recently, New York Magazine launched their new Android app featuring a campaign for Starbucks, enabled by our Universal SDK for Android. Other leading publishers are in the process of integrating our Universal SDK for Android into their Android apps.

Our Universal SDK for Android supports Android OS 1.5 and higher and is ready to support future devices using the soon to be released Android 2.2 (Froyo). With so many different Android devices on the market and more on the way, the biggest problem in creating an Android app is the varying screen resolutions of all these Android devices. Our tech team solved the screen resolution problem with our new Universal SDK for Android so publishers can run a single creative that works intelligently across all resolutions on various Android phones.

To learn more about Medialets’ cross platform rich media advertising solutions or to get the Universal SDK for Android integrated into your Android app, send an email to connect@medialets.com.

As the most widely-deployed rich media advertising and analytics platform, it’s our goal to offer the most innovative and comprehensive platform for publishers, advertisers, developers and our partners. That’s why we’re excited to introduce Rich Media Ad SDK for Android, making Medialets the first and only cross-platform, network independent, fully native rich media solution for mobile.

The introduction of our Rich Media Ad SDK for Android means it’s now possible to create and deliver the richest mobile specific ads across both Android and iPhone devices. This, combined with a sophisticated dashboard that enables advertisers to view and compare a common set of metrics for both iPhone and Android campaigns, significantly streamlines the buying process for brands in mobile.

Android rich media support is also critical for scale; the demand for mobile rich media is only accelerating as more advertisers seek out campaigns that deliver engagement rates beyond that of online advertising to reach the exponentially-growing audience of smartphone and app users. Having a single solution for rich media across the mobile ecosystem drives down the cost to create mobile ads and takes the guesswork out of how to comparatively measure performance.

Top tier publishers, agencies and advertisers are already tapping into Medialets’ rich media advertising and analytics platform for iPhone and iPad. Today, we’re happy to say that we’ve made it easier for our current and future customers to effectively address the full scope of this growing market.

Medialets is immediately signing up new and existing customers for the initial public beta of the Android Ad SDK. To learn more, email us at connect@medialets.com.

Developers can now define and measure complex custom events within apps

New York, NY: March 1, 2010 – Medialets, the most widely deployed rich media ad and analytics platform for mobile, today extended its Medialytics offering by releasing a new Analytics Software Developers Kit (SDK) for Android and Blackberry applications. The new SDKs allow developers to track standard application metrics (unique users, sessions, average run-time, run-time frequency, etc) as well as define and measure complex custom user events within Blackberry and Android applications.

These custom events provide a great deal of insight and flexibility to the application publisher. Developers can instrument their application to capture the metrics that are most meaningful to their application and unique to the Medialets platform, developers can store a practically limitless amount of data with their custom events. For example, a game application developer can not only track what level a user has achieved in a game, but also all of the pieces and associated objects the user collected in that level. A content app developer can look beyond simply what article a user is reading and learn how they got to the page, how long the user spent on it, and if they scrolled to the bottom.

Integration of the new Analytics SDKs is a simple and rapid process – taking just a few hours to complete. Data captured through these events is then available in a comprehensive dashboard that also provides standard reporting metrics. Developers and publishers can make educated improvements to their Blackberry and Android apps based on these measurable insights into user behavior.

“Medialets offers analytics that support the high level of innovation that’s going into to Blackberry and Android apps, and go well beyond the basic metrics of simply counting downloads.” said Medialets CEO Eric Litman. “These insights help developers to deeply understand what users do and don’t do with their applications and empower them to make critical decisions about where to focus their valuable development resources.”

Developers can download Medialets’ BlackBerry and Android Analytics SDKs, along with our iPhone Analytics SDK, by signing up at www.Medialytics.com.

About Medialets:

Medialets is the most widely deployed rich media ad platform for mobile. Our clients include The Washington Post, NPR, Variety, MenuPages.com and more than 17,000 others who use Medialets to measure their audience and serve award-winning, high impact ads that outperform online rich media by an average of 2.5 times. Medialytics, our mobile app analytics platform supporting the iPhone, Android and BlackBerry devices, delivers in-depth views into both application and ad performance while providing the industry’s only solution for guaranteed post-click ad reporting. We are a privately held, New York-based company with marquee investors and a world-class team. Visit us on the Web at www.medialets.com, email us at connect@medialets.com, or follow us on Twitter @medialets.

LEADING PUBLISHERS LOOK TO MEDIALETS FOR MOBILE RICH MEDIA ADVERTISING SOLUTION

The Associated Press, NPR, CNN, Variety and others integrate Medialets into their mobile apps

New York, NY: February 18, 2010 — Medialets, the most widely deployed rich media ad and analytics platform for mobile, today announced that The Associated Press, NPR, The Washington Post, MenuPages.com, CNN, CNN Money and Variety have integrated Medialets’ into their mobile applications. These publishers can now reliably deliver engaging rich media ads into their mobile apps while measuring usage and driving real mobile ad revenue.

“Publishers are turning to Medialets for our ability to provide them with the most engaging rich media ad units in mobile,” said Eric Litman, Medialets CEO. “Through their relationship with Medialets, these publishers can now give brands access to advertising that taps into the full creative capabilities of smartphones and delivers the highest return for their media spend.”

Medialets’ ad technology enables publishers to serve rich media ads into mobile applications, whether those ads are sold in-house or come from an integrated advertising sales partner. The unique ad formats offered by Medialets let brands and agencies create engaging ads that utilize the power of a mobile app with the intimacy and exceptional measurability smartphones provide. The advertisements can include video, animation, sound and other advanced functionality.

Examples of the rich media ads created, served and tracked by Medialets for these publishers can be found at the Medialets blog.

About Medialets:

Medialets is the most widely deployed rich media ad platform for mobile. Our clients include The Washington Post, NPR, Variety, MenuPages.com and more than 17,000 others who use Medialets to measure their audience and serve award-winning, high impact ads that outperform online rich media by an average of 2.5 times. Medialytics, our mobile app analytics platform supporting the iPhone, Android and BlackBerry devices, delivers in-depth views into both application and ad performance while providing the industry’s only solution for guaranteed post-click ad reporting. We are a privately held, New York-based company with marquee investors and a world-class team. Visit us on the Web at www.medialets.com, email us at connect@medialets.com, or follow us on Twitter @medialets.