Medialets

As the most widely-deployed rich media advertising and analytics platform, it’s our goal to offer the most innovative and comprehensive platform for publishers, advertisers, developers and our partners. That’s why we’re excited to introduce Rich Media Ad SDK for Android, making Medialets the first and only cross-platform, network independent, fully native rich media solution for mobile.

The introduction of our Rich Media Ad SDK for Android means it’s now possible to create and deliver the richest mobile specific ads across both Android and iPhone devices. This, combined with a sophisticated dashboard that enables advertisers to view and compare a common set of metrics for both iPhone and Android campaigns, significantly streamlines the buying process for brands in mobile.

Android rich media support is also critical for scale; the demand for mobile rich media is only accelerating as more advertisers seek out campaigns that deliver engagement rates beyond that of online advertising to reach the exponentially-growing audience of smartphone and app users. Having a single solution for rich media across the mobile ecosystem drives down the cost to create mobile ads and takes the guesswork out of how to comparatively measure performance.

Top tier publishers, agencies and advertisers are already tapping into Medialets’ rich media advertising and analytics platform for iPhone and iPad. Today, we’re happy to say that we’ve made it easier for our current and future customers to effectively address the full scope of this growing market.

Medialets is immediately signing up new and existing customers for the initial public beta of the Android Ad SDK. To learn more, email us at connect@medialets.com.

You probably already know that Medialets’ SDK is distinguished by its ability to enable the industry’s most compelling rich media and deepest ad and app analytics. These capabilities, combined with our unparalleled support in developing high-value rich media creative, attract a broad range of top tier publisher and advertisers to our platform.

And, as demand increases, we’re finding that needs are evolving. Publishers want Medialets’ rich media because it brings the most value to their app inventory, but they’re also looking for a solution that easily integrates into their current and future sales and advertising operations.

That’s why we’re excited to announce the availability of Medialets’ Universal SDK for iPhone and iPad. This Universal SDK is designed to support Medialets unique high-value rich media, while also giving publishers the flexibility and control they need for the most effective inventory sales and ad operations – all from one SDK.

Medialets’ Universal SDK makes it easier for publishers to manage and grow their app advertising revenue in a few ways:

1. By enabling rich media, display advertising and analytics, all from one SDK
2. By easily integrating with ad networks and mediators to supplement inventory sales, all from one SDK
3. By allowing the publisher to benefit from Medialets’ high-value rich media while also using their established first-party ad servers (like DoubleClick’s DFP, AOL’s AdTech or Ringleader), all from one SDK

Medialets’ Universal SDK also gives publishers server-side control of their app advertising. In other words, you can make changes to ad tags without updating your app, saving time and money.

The Universal SDK was featured this morning on TechCrunch.  If you’d like more information about how Medialets’ Universal SDK brings  more value, flexibility and control to your app advertising, send us an email.

Over the last few months, we have heard from a lot of custom and multiple app developers who have said “it would be great if we could register a whole bunch of apps at once into Medialytics rather than doing it one by one.” And with our recent release of our Analytics SDKs for Android and Blackberry, the need to provide a bulk-uploading tool became even greater.

So today we’re releasing our Medialytics Application Management API that allows for programmatic and bulk registration of iPhone, Blackberry and Android apps into our Medialytics platform.

For custom and multiple app developers, the Application Management API makes it easier to gain unprecedented real-time access to the performance of their apps while seamlessly managing all versions and properties of their apps within the Medialytics analytics platform.

ScrollMotion, a media and technology company specializing in the development of innovative applications for mobile devices, helped us test the API over the past few months by uploading and registering hundreds of apps into Medialytics.

The Application Management API, which is a RESTful API, can be accessed for free by signing up for a Medialytics account at www.Medialytics.com.