Given all the compelling interactive capabilities of mobile devices, some might assume that the process of creating a rich advertisement for smartphones and tablets might require several weeks lead time, a bigger budget and an HTML5 expert or two. But there are, in fact, ways of turning creative around in just a day or two using the assets you already have and Medialets Creative Builder, Medialets’ self-service, no-coding-required mobile rich media ad builder. (more…)
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12/01/2011 posted by Pinar O'Flaherty
11/01/2011 posted by Pinar O'Flaherty
Mobile users expect richer experiences, so it only makes sense to offer something they can really sink their teeth into. Fortunately, creating a rich ad from static creative assets has never been easier. Even the modest addition of an expand to a previously static banner can provide a deeper, more engaging experience. (more…)
Another Mobile Advertising First: Polo Ralph Lauren’s 2012 Runway Show Streams Live from a Rich Media Ad
09/15/2011 posted by Elena Perez
Last week, we posted about Polo Ralph Lauren’s groundbreaking rich media take over of The New York Times iPad app. The in-depth creative includes a full catalog with built-in shopping cart and gives non-subscribers access to content.
But there’s more to come! (more…)