Medialets

Over the past few years, we’ve had the opportunity to work closely with the world’s leading brands, agencies and publishers to set an exceptionally high bar for creative, high-value rich media advertising on smartphones and tablets. Along the way, we’ve gained a unique perspective into both the factors that make mobile the world’s most powerful advertising medium, as well as those operational details that challenge agencies to profitably build their mobile businesses at pace with client demand. (more…)

Medialets’ Chief Architect, Joe Stein, was recently invited to present at Cassandra NYC 2011, an event focused on the latest developments in the open-source database, Apache Cassandra, and “big data” solutions.

Joe’s presentation, entitled “How to Use Cassandra As The Central Nervous System Of Distributed Systems”, discussed real-time analytics using NoSQL and distributed systems at Medialets. (more…)

Given all the compelling interactive capabilities of mobile devices, some might assume that the process of creating a rich advertisement for smartphones and tablets might require several weeks lead time, a bigger budget and an HTML5 expert or two. But there are, in fact, ways of turning creative around in just a day or two using the assets you already have and Medialets Creative Builder, Medialets’ self-service, no-coding-required mobile rich media ad builder. (more…)