Medialets

In case you missed BlackBerry’s DevCon Keynote today, RIM president Mike Lazaridis announced the launch of a new Advertising Service. The BlackBerry Advertising Service helps developers integrate advertising in their BlackBerry(R) smartphone applications quickly and easily, while also allowing advertisers, agencies and brands to work with a broad selection of advertising networks.

Blackberry’s Advertising Service also includes plans to integrate Medialets mobile rich media ad platform, enabling Medialets’ high-value rich media ad formats, ad delivery and analytics for Blackberry devices. Read the announcement.

To date, the Medialets team has worked aggressively to bring cutting-edge rich media advertising capabilities to the latest iPhone, iPad and Android platforms. Through this relationship with RIM, we’ll further extend the industry’s most engaging mobile rich media ad formats to the broadest range of devices and operating systems.

We look forward to working with the Blackberry team in the coming months as part of our broader mission to make it easier to create and deliver mobile rich media advertising at scale.

As the most widely-deployed rich media advertising and analytics platform, it’s our goal to offer the most innovative and comprehensive platform for publishers, advertisers, developers and our partners. That’s why we’re excited to introduce Rich Media Ad SDK for Android, making Medialets the first and only cross-platform, network independent, fully native rich media solution for mobile.

The introduction of our Rich Media Ad SDK for Android means it’s now possible to create and deliver the richest mobile specific ads across both Android and iPhone devices. This, combined with a sophisticated dashboard that enables advertisers to view and compare a common set of metrics for both iPhone and Android campaigns, significantly streamlines the buying process for brands in mobile.

Android rich media support is also critical for scale; the demand for mobile rich media is only accelerating as more advertisers seek out campaigns that deliver engagement rates beyond that of online advertising to reach the exponentially-growing audience of smartphone and app users. Having a single solution for rich media across the mobile ecosystem drives down the cost to create mobile ads and takes the guesswork out of how to comparatively measure performance.

Top tier publishers, agencies and advertisers are already tapping into Medialets’ rich media advertising and analytics platform for iPhone and iPad. Today, we’re happy to say that we’ve made it easier for our current and future customers to effectively address the full scope of this growing market.

Medialets is immediately signing up new and existing customers for the initial public beta of the Android Ad SDK. To learn more, email us at connect@medialets.com.

You probably already know that Medialets’ SDK is distinguished by its ability to enable the industry’s most compelling rich media and deepest ad and app analytics. These capabilities, combined with our unparalleled support in developing high-value rich media creative, attract a broad range of top tier publisher and advertisers to our platform.

And, as demand increases, we’re finding that needs are evolving. Publishers want Medialets’ rich media because it brings the most value to their app inventory, but they’re also looking for a solution that easily integrates into their current and future sales and advertising operations.

That’s why we’re excited to announce the availability of Medialets’ Universal SDK for iPhone and iPad. This Universal SDK is designed to support Medialets unique high-value rich media, while also giving publishers the flexibility and control they need for the most effective inventory sales and ad operations – all from one SDK.

Medialets’ Universal SDK makes it easier for publishers to manage and grow their app advertising revenue in a few ways:

1. By enabling rich media, display advertising and analytics, all from one SDK
2. By easily integrating with ad networks and mediators to supplement inventory sales, all from one SDK
3. By allowing the publisher to benefit from Medialets’ high-value rich media while also using their established first-party ad servers (like DoubleClick’s DFP, AOL’s AdTech or Ringleader), all from one SDK

Medialets’ Universal SDK also gives publishers server-side control of their app advertising. In other words, you can make changes to ad tags without updating your app, saving time and money.

The Universal SDK was featured this morning on TechCrunch.  If you’d like more information about how Medialets’ Universal SDK brings  more value, flexibility and control to your app advertising, send us an email.