Medialets

Scale. It’s a theme here at Medialets and throughout the industry as mobile advertising’s momentum accelerates. With the high impact of mobile ads established, advertisers and agencies want the ability to deliver more rich media across more devices and apps – and without friction.

That’s why we developed a platform that delivers and measures the smartest rich media across tablets and smartphones, on different platforms, and takes into consideration the unique challenges and opportunities of mobile devices. (more…)

Our mission to make mobile display advertising available and interesting at scale received a boost today with the announcement that Adobe has integrated our rich media ad platform into the Adobe Digital Publishing Suite.

This integration allows publishers to efficiently manage and deliver Medialets’ highly-engaging and deeply creative ad formats in digital publications on iOS and Android in addition to any future platforms that run Adobe AIR. Integrating Medialets into the Digital Publishing Suite opens up a high-value, in-demand solution for monetizing digital publications on smartphones and tablets.

Digital Publishing Suite users that are also Medialets customers can begin inserting advertising overlays in digital publications later this year.

You can read more about our partnership with Adobe in this media alert.

Congratulations to Medialets partner News Corp on the successful launch of the highly anticipated iPad app, “The Daily.”

This innovative iPad-only publication reminds us of how far the tablet has come since its introduction last year. And, with an impressive roster of launch sponsors that include HBO, Land Rover, Macy’s, Paramount Pictures, Pepsi, Verizon and Virgin Atlantic, The Daily is a clear indicator that top brands are embracing the unique creative opportunity offered by tablets. (more…)