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Medialets partners with AOL’s ADTECH

07/21/2010 posted by David Barkoe

On May 11th, we officially launched Medialets Enrich, a preferred partner program that makes Medialets’ rich media ad formats available across a broader array of iPhone, iPad and Android apps. The program, which includes industry leading networks, mediators and servers such as Jumptap, Mojiva, Nexage and Ringleader Digital, is designed to give advertisers more mobile rich media buying power.

Today we announced our latest Medialets Enrich partnership with ADTECH, AOL’s ad-serving solution serving a broad audience of 800 million unique users. ADTECH will integrate Medialets Universal SDK for iPhone, iPad and Android into their mobile platform, giving ADTECH’s publisher clients and advertisers access to our high-impact, cross-platform mobile rich media ad formats.

Our joint press release has more details on the partnership. To learn more about the Medialets Enrich program by contacting us at connect@medialets.com.

Today we’re excited to announce the creation of Medialets Enrich™, a preferred partner program that makes Medialets rich media ad formats available across a broader array of iPhone, iPad and Android apps.

Since the launch of The World’s First Shakeable Ad™ in April 2009, Medialets’ mobile rich media platform has become by far the most widely deployed, network independent mobile rich media solution for premium publishers to sell their own rich media ad inventory.  Now with the launch of Medialets Enrich™, we’re broadening the availability of our high engagement ad units to include a wide range of ad solutions providers.

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On the heels of the release of our Universal SDK for iPhone and iPad, today we partnered with Jumptap to give advertisers and publishers on the Jumptap network access to Medialets’ highly engaging rich media mobile app ad formats.

Now advertisers have more buying options for a single campaign. They can run the same creative across Medialets’ enabled publishers and the Jumptap network while tracking a consistent set of metrics across the entire campaign.

This partnership further enhances Medialets position as the most widely deployed rich media ad & analytics solution for mobile apps.

 

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