We're always working to advance mobile rich media advertising. Read our blog to keep up on the latest and greatest company, industry, product and creative news.
Today we’re excited to announce the availability of Medialets Universal SDK 2.5, our biggest release to date. With Medialets’ new SDK, we’re offering new creative capabilities and ad formats, serving and tracking enhancements and, importantly, support for third-party rich media ads. These new features and capabilities are designed to make mobile advertising easier and more effective to scale.
A summary of 2.5 features follow. (more…)
Earlier this year we shared the industry’s first mobile rich media benchmarks for in-app advertising. Today, we’re back with more data on the performance of Medialets-enabled mobile rich media campaigns throughout Q1 2011, across popular devices, ad formats and advertising verticals. (more…)
June 6, 2011 – Internet Week is a busy time for Medialets. We’ll be advocating for mobile rich media at four different events this week, sharing our latest insights and innovations. See below for details on where you can find us each day.
Monday, June 6
OMMA Tablet Revolution: Rich Tablet Ads: Lessons from the Field
The Altman Building, 3:20-4:45
This new, full day event is representative of the explosive industry developing around the tablet, as it will bring industry leaders together to address marketing and media innovation on the big touch screen. The Medialets Showcase will explore what’s working, and why, in rich tablet advertising, as brands and agencies have raced to embrace the rich capabilities of tablets. (more…)