Polo Ralph Lauren is once again sponsoring The New York Times iPad App with a groundbreaking Medialets-enabled rich media takeover. (more…)
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Once Again, Polo Ralph Lauren Takes Over The New York Times iPad App with a Medialets-Enabled Rich Campaign
08/02/2012 posted by Elena Perez
07/31/2012 posted by Mike Cabellon
This interview with Medialets’ CEO and founder, Eric Litman, was originally published by Carla Rover in The Ad Tech Review.
Medialets, is arguably the premier brand advertising platform for mobile, counting companies such as The New York Times, ESPN and Toyota as clients and serving as a major catalyst for the industry-wide shift towards rich media. The company, founded in 2008, may also be one of the industry’s most formidable sleeping giants. (more…)
07/30/2012 posted by Elena Perez
This article, by Medialets Director of Marketing Elena Perez, was originally published in iMedia Connection.
The ubiquity of handsets and tablets may have helped mobile gain the attention of top brands and agencies, but it’s the impact of its advertising that is securing its place in the advertising mix. As shown by Medialets’ recently published mobile ad benchmarks, mobile rich media advertising in particular is proving to deliver exceptional metrics—the kind of numbers that can make even digital advertising blush. (more…)