Medialets

This article, by Medialets Director of Marketing Elena Perez, was originally published in iMedia Connection.

The ubiquity of handsets and tablets may have helped mobile gain the attention of top brands and agencies, but it’s the impact of its advertising that is securing its place in the advertising mix. As shown by Medialets’ recently published mobile ad benchmarks, mobile rich media advertising in particular is proving to deliver exceptional metrics—the kind of numbers that can make even digital advertising blush. (more…)

As marketers continue to grow their investment in mobile advertising, we’re often asked what to expect from mobile rich media ad performance. And while the performance of an ad will vary depending on factors like the quality of the creative, characteristics of the placement and–for mobile, in particular–the device on which it’s run, it’s still helpful to approach mobile with a baseline understanding of what can be achieved. (more…)

This week marks an important milestone as we officially announce the opening of Medialets EMEA headquarters in London.

As part of this launch, we welcome James O’Connor at Medialets as Commercial Director of EMEA. James, with his deep understanding of the mobile opportunity for brand advertisers, will lead our efforts in these markets and help us better serve and grow our international client base. (more…)