We're always working to advance mobile rich media advertising. Read our blog to keep up on the latest and greatest company, industry, product and creative news.
Nielsen recently released their social media reports that 53% of active adult social networks follow a brand and 40% of users are accessing social sites via mobile devices. Additionally, 53% of active adult social networkers shop online, and are 12% more likely to buy online than the average internet user.
As more consumers get more hooked on social media “sharing” and “liking”, the opportunity for advertisers to deepen connections with consumers through social media also rises. (more…)
Last week, we posted about Polo Ralph Lauren’s groundbreaking rich media take over of The New York Times iPad app. The in-depth creative includes a full catalog with built-in shopping cart and gives non-subscribers access to content.
But there’s more to come! (more…)
Since Medialets’ launch back in 2008, we’ve been pushing creative and technological boundaries to develop the kind of ads that consumers engage with and remember. These high impact creatives – and the one-of-a-kind infrastructure that supports their delivery and measurement regardless of a users’ connectivity – now attract dollars from the world’s biggest brands.
Today we’re excited to announce we are extending our 3+ years of best practices in advertising to the mobile web on smartphones and tablets. (more…)