Medialets

Mobile users expect richer experiences, so it only makes sense to offer something they can really sink their teeth into. Fortunately, creating a rich ad from static creative assets has never been easier. Even the modest addition of an expand to a previously static banner can provide a deeper, more engaging experience. (more…)

The IAB has just released MRAID 1.0, defining specifications for standard functions of mobile advertising creative. As a contributor to and supporter of the MRAID specification, we thought it would be beneficial to drill down into one of the core components of MRAID: the close button. (more…)

Following the IAB’s announcement today that MRAID, the common API for mobile rich media advertisements is now publicly available, we are excited to share that the latest version of Medialets Universal SDK for iOS (version 2.6) is MRAID-compliant, with Android to follow. (more…)