Medialets

Given all the compelling interactive capabilities of mobile devices, some might assume that the process of creating a rich advertisement for smartphones and tablets might require several weeks lead time, a bigger budget and an HTML5 expert or two. But there are, in fact, ways of turning creative around in just a day or two using the assets you already have and Medialets Creative Builder, Medialets’ self-service, no-coding-required mobile rich media ad builder. (more…)

I’m delighted to announce this morning that Medialets has raised $8.4m to continue to fuel our growth. We’ve seen tremendous acceleration of the business this year as mobile has become an increasingly important digital marketing channel, and will use the funding to speed product development, grow our client services and operations teams, and significantly scale our sales organization.

In the past year, we’ve launched a number of new products to help accelerate the adoption of mobile advertising, including Muse, our creative dashboard and self-service platform for rich media ad creation, and Medialets’ mobile/tablet Web capabilities. These are part of our larger mission to make it easier for advertisers to shift spend into mobile as it drives to become the dominant digital media platform. Step by step, we’re chipping away at the friction points that inhibit scale for premium publishers and brands.

Thanks to all of our customers, partners and investors for the continued support. There’s a lot more to come.

The race between iOS and Android may be exciting for the average spectator, but it can be daunting for advertisers that want to reach smartphone and tablet subscribers without getting bogged down in the nuances of operating systems.

That perceived complexity that leads some advertisers to conclude static ads provide the only path to scale for mobile campaigns when in fact there’s no need to sacrifice impact for reach in mobile. Today it is entirely possible to deliver rich, compelling creative without exponential effort, additional platforms and disparate metrics. (more…)