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Medialets’ Chief Architect, Joe Stein, was recently invited to present at Cassandra NYC 2011, an event focused on the latest developments in the open-source database, Apache Cassandra, and “big data” solutions.
Joe’s presentation, entitled “How to Use Cassandra As The Central Nervous System Of Distributed Systems”, discussed real-time analytics using NoSQL and distributed systems at Medialets. (more…)
Among the endless possibilities mobile rich media ads provides, in-ad games can be particularly effective in capturing – and keeping – consumer engagement. A recent example of a creative in-ad game comes from Vicks, who in collaboration with MediaVest Global and Possible Worldwide, challenges users to fight cold symptoms in a fast-paced game of target practice.
In the Medialets-enabled in-ad creative, “Cold Symptom Knockdown” gives users 10 chances to throw Vicks DayQuil or NyQuil boxes at 5 moving targets, each named after cold symptoms, such as “sneezes” and “sniffles.” (more…)
A few months back, the MMA organized a Mobile “SWAT” Team — a working group composed of senior media executives representing publishers, media and creative agencies, ad networks, and technology providers like Medialets. The result is concise list of ad sizes that the mobile ad industry uses far more often than any others, released as the MMA’s Universal Mobile Ad Package v.2.0, now available for public comment.