Medialets

Earlier this week, the IAB unveiled its initiative to define an industry-standard creative API, called MRAID (Mobile Richmedia Ad Interface Definitions).

MRAID is a standardized set of JavaScript interfaces that creative developers writing rich ads will use to communicate what those ads do (expand, resize, get access to device functionalities such as the accelerometer, etc) to the apps into which they are being served. By establishing a standard set of commands for mobile rich media, MRAID makes it easier for both the buy and sell side to deliver campaigns that run across different apps and platforms.

The goal of the IAB’s MRAID is directly aligned with Medialets’ mission to scale rich media advertising in mobile and beyond. That’s why Medialets is working closely with the IAB to bring the benefits of our unmatched experience creating and delivering thousands of mobile rich media campaigns over the past three years to the IAB’s initiative

Though MRAID is currently a work in progress, Medialets’ collaboration with the IAB on the MRAID specification will ensure seamless MRAID support for the many premium publishers enabled with Medialets iPhone, iPad and Android SDKs.

MRAID will be beneficial to the industry. We’re happy to contribute to the IAB’s efforts to make mobile advertising easier, and look forward to supporting the industry-standard API in our iPhone, iPad and Android SDKs.

Learn more, read the IAB MRAID FAQ.

Let’s just come out and say it: display advertising is harder than it should be, and the more interactive the ad, the harder things get. From building the creative to managing the launch process, there are so many moving parts that without tight attention to detail and a well-defined execution path, it’s easy for things to go astray. And far too often, they do.

Respectfully, we don’t think launching a campaign – no matter how rich the ad – should be hard, so we’ve decided to change things for the better.

So today we’re introducing Medialets Muse™, the first comprehensive creative dashboard for rich media advertising. Muse provides everything advertisers and publishers need to create fantastic, highly engaging rich media ads in as little as 15 minutes. For more complex ads, Muse offers the industry’s first collaborative workspace for project managing the details of a campaign launch. (more…)

Our mission to make mobile display advertising available and interesting at scale received a boost today with the announcement that Adobe has integrated our rich media ad platform into the Adobe Digital Publishing Suite.

This integration allows publishers to efficiently manage and deliver Medialets’ highly-engaging and deeply creative ad formats in digital publications on iOS and Android in addition to any future platforms that run Adobe AIR. Integrating Medialets into the Digital Publishing Suite opens up a high-value, in-demand solution for monetizing digital publications on smartphones and tablets.

Digital Publishing Suite users that are also Medialets customers can begin inserting advertising overlays in digital publications later this year.

You can read more about our partnership with Adobe in this media alert.